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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Trolls World Tour Digital Campaign

Entered in Multi-Platform Campaign

Objective

Home Brew partnered with DreamWorks/Universal for the theatrical-turned-PVOD release of Trolls World Tour in what became a historical release for the motion picture industry.

While adapting to the global coronavirus pandemic and its impact on all film releases, our goal was to fuel excitement, spread positivity, and eventize a family-fun experience around the second chapter of the beloved Trolls franchise.

Strategy

To differentiate our social content from the first film’s campaign and reel audiences in, we explored new mediums to introduce characters and musical worlds through triptychs, frame-breakers, and split screens.

The large, all-star cast challenged us to find a musical balance to attract a diverse fanbase. We leaned into various sounds and styles to fully represent the film’s slate of musical genres and musicians.

Results

Our digital campaign leveraged innovative formats, diverse musical beats, and timely trends to intensify excitement for the film’s unconventional release, leading it to break the record for largest digital debut.


CAMPAIGN RESULTS

Media

Video for Trolls World Tour Digital Campaign

Produced by

Home Brew Agency, DreamWorks Animation

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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