ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Vote Naked / Thirst Trap the Vote

Entered in Multi-Platform Campaign, Social Good Campaign

Objective

Our goal for Vote Naked/Thirst Trap the Vote was to give our audience vital information about voting in a way that kept them entertained. Our intention was that those efforts would encourage our fans to vote, while giving them engaging content that they could share with friends to encourage voting (while also driving more views across our social channels).

Strategy

Getting comedy fans motivated to vote in the 2020 election was particularly complicated. With the pandemic raging, we wanted to encourage as much early and mail-in voting as possible, but we also needed a campaign that allowed us to shift when election day got closer and mail-in was no longer viable. By encouraging our audience to Vote Naked and Thirst Trap the Vote, using talent such as actress Alexandra Daddario, influencer Adam Waheed, former adult film star Mia Khalifa and more, we were able to make engaging content that informed, entertained and motivated. We created nine pieces of original video content to publish on Comedy Central's social channels and contracted with over a dozen comedians and creators to publish content on their own channels, all of which drove to a custom voting landing page (votevotevote.com) where fans could check their registration and learn their voting options. On top of that, we created an interactive Instagram Story AR lens, several Vote Naked-themed GIF stickers for Instagram Stories, and even Vote Naked merch for fans to show their support

Results

Comedy Central produced and published nine pieces of original video content to support the Vote Naked / Thirst Trap the Vote campaign, which generated 11M total video views and 219k total engagements across social platforms. Our most-viewed piece from the campaign was a Vote Early Day video starring actress Alexandra Daddario, which earned 3.6M views. We also partnered with 15 comedians and creators to support our get-out-the-vote campaign on their own accounts, reaching a combined 57M followers and generating an additional 9M video views. All this content drove to ViacomCBS’s custom votevotevote.com landing page, which received 831k site visits and brought 121k users to the Ballot Ready tool.

Media

Produced by

Comedy Central Digital

Links