The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 13th Annual Shorty Awards

THE BOYS Season 2 - Quit your whining, they're back!

Entered in Integrated Campaign


Create a buzzworthy campaign for the second season of The Boys on Amazon Prime Video - one that carries the unique tone of The Boys through all platforms and touchpoints, leaving rabid fans chambit at the bit to devour the season.

Strategy and Execution

We learned from Season 1 that fans could not get enough of the absurdly funny, ridiculously foul-mouthed and over-the-top violence that The Boys does so well. So for Season 2, we leaned in fully - pushing the boundaries of how to market a show about the marketing and commercialization of the super-hero phenomenon.


With multi-millions of views, a couple of lego remakes and organic social that broke the mold, THE BOYS s2 was one of the most successful shows of the year!


Video for THE BOYS Season 2 - Quit your whining, they're back!

Entrant Company / Organization Name

Buddha Jones, Amazon Prime Video


Entry Credits