THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 13th Annual Shorty Awards

Birds of Prey and the Fantabulous Marketing of One Harley Quinn

Entered in Integrated Campaign

About this entry

Birds of Prey is a shotgun blast of self-discovery, sisterhood and female empowerment ignited by an action-packed glitter explosion of fearless fun - and we wanted to create a campaign that delivered that in spades, no matter the platform.

Why does this entry deserve to win?

From the graphics to TV spots, from Social to experiential - our approach was to ensure that every piece of content felt like it was created by the Clown Princess of Crime herself.

Results

Harley Quinn fans devoured every second of content, reaching 10s of millions of views cross-platform.

Media

Video for Birds of Prey and the Fantabulous Marketing of One Harley Quinn

Entrant Company / Organization Name

Buddha Jones, Warner Bros.

Link

Entry Credits