The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 13th Annual Shorty Awards

All People Are Tax People

Silver Distinction in Integrated Campaign

Audience Honor in Integrated Campaign

About this entry

The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical moment in tax season. In 2020, Intuit TurboTax executed a cross-channel campaign to drive massive reach and awareness, while building consideration by giving consumers as many ways to engage with the brand as possible, before, during and after the Big Game.

Why does this entry deserve to win?

Intuit TurboTax launched a 360 campaign to maximize brand reach and scale during a key time for the business. The campaign engaged consumers with touch points across traditional and digital media channels, including the following tactics and elements: 

Results

The goal of this execution was to maximize brand reach and scale during a key time for the business. The campaign over-delivered in all channels, and exceeded our goals, delivering the following results:   

Media

Entrant Company / Organization Name

Intuit TurboTax, Wieden+Kennedy, The OutCast Agency, Camelot

Entry Credits