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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

#InMyScrubs

Entered in Social Good Campaign

Objective

The #InMyScrubs Challenge was created with 3 main goals: 1) Advocate for social distancing, 2) Prevent local restaurants from going out of business, and 3) Support frontline workers at hospitals that need it the most.

Strategy

Many As One created The #InMyScrubs Challenge, an Instagram campaign where participants are asked to donate and post a photo in their home scrubs. The post is a commitment to social distancing in order to support those in their hospital scrubs. Participants then tag 10 friends to donate, post and share.

305.3K Engagements | 88 Influencers | 7.1K GoFundMe Clicks

 

Results

This rapid relief effort was a massive success; accumulating over 30 Million impressions to the hashtag #InMyScrubs since launch, hundreds of influencers posting, and enabling the purchase and delivery of over 50,000 meals to dozens of hospitals most impacted by the pandemic. The initiative was featured in TechCrunch, US Weekly and NBC New York 12. The #InMyScrubs Challenge team then formalized itself as a nonprofit, called Many As One, which has its 501c3 status from the Player’s Philanthropy Fund.

Media

Video for #InMyScrubs

Produced by

Scout Lab, Jump450, Open Influence, Many As One

Link

Entry Credits

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