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Special Project

Special Project
From the 13th Annual Shorty Awards


Entered in Social Good Campaign


The #InMyScrubs Challenge was created with 3 main goals: 1) Advocate for social distancing, 2) Prevent local restaurants from going out of business, and 3) Support frontline workers at hospitals that need it the most.

Strategy and Execution

Many As One created The #InMyScrubs Challenge, an Instagram campaign where participants are asked to donate and post a photo in their home scrubs. The post is a commitment to social distancing in order to support those in their hospital scrubs. Participants then tag 10 friends to donate, post and share.

305.3K Engagements | 88 Influencers | 7.1K GoFundMe Clicks



This rapid relief effort was a massive success; accumulating over 30 Million impressions to the hashtag #InMyScrubs since launch, hundreds of influencers posting, and enabling the purchase and delivery of over 50,000 meals to dozens of hospitals most impacted by the pandemic. The initiative was featured in TechCrunch, US Weekly and NBC New York 12. The #InMyScrubs Challenge team then formalized itself as a nonprofit, called Many As One, which has its 501c3 status from the Player’s Philanthropy Fund.


Video for #InMyScrubs

Entrant Company / Organization Name

Scout Lab, Jump450, Open Influence, Many As One


Entry Credits