ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride

Finalist in Facebook Live

Audience Honor in Facebook Live

Entered in Social Activism, Social Good Campaign

Objective

Our objective was to design a fully accessible variety show with open captions, open audio descriptions and sign language interpreters that educated, entertained and empowered the nation's 57 million men, women and children with disabilities about the world's first comprehensive civil rights law protecting people with disabilities. Paramount to this objective was our 100% employment of Deaf and disabled, carftspoeple, writers, production personelle, and social media press team from multiply-marginalized communities necessary to complete such a show. Additionall, we created a database of our talent, staff and crew, as featured on our website - http://leadonada.org

ADA30 Lead On was established for the 30th Anniversary of the Americans with Disabilities Act.

Our goal is to continue to bring recognition to the history, impact, and purpose of the ADA through celebrations of diverse disabled artists, innovators, and advocates and their allies.

At this time in our nation’s collective conscience, we are asked to confront the harsh realities that are residual echoes of the American ”dream.” As in every social justice movement in this nation, the Disability Rights Movement was born out of the unfulfilled parts of America's potential and its unrealized and inaccessible dream. Whether it be for suffragists, Freedom Riders, Stonewall rioters, Feminists, each arose as response and appeal to the nation - “Do better. BE better.” However, even in those movements, the roles of ableism and racism were and are quite prevalent. That simple truth is what makes these ADA Lead On celebrations and productions even more significant.

 

 

Strategy

Our strategy was to structure this unprecedented variety show with the arc of the five titles of the ADA to raise awareness shatter myths about the nation's largest minority. To combat systemic excluson of people with disabilities in front of and behind the camera/keyboard, with support of our corporate and foundation investors, we hired 73 established and emerging media professionals with disabilities. Thanks to Lead sponsor AT&T, Gold Sponsor Google, Bronze Sponsors Easterseals Disability Film Challenge, Foundation for Global Sports Development & Sidewinder Films, Mitsubishi Electric America Foundation, PolicyWorks and Wells Fargo.

From the Writers' Zoom to the end credits by Exceptonal Minds that trains youth with autism in post production, both above and below the line - the bottom line is that this show was created, produced, directed and promoted by 100% professionals with disabiliies, including our "ADA Generation" social media team of multiply-marginalized youth.  Weaving and braiding content by creatives, corporate, foundation, grass roots and goverment leaders required a master of comedy, so our master of ceremonies was Danny Woodburn (Seinfeld, staple of American TV) - embelish

Star-studed disability narrative imperative was Tony-Award winner Ali Stroker; Academy Award winner Marlee Matlin; X Factor Austrailia winner Emmanuel Kelly; KripHop Nation's Leroy Moore & Keith Jones; Kinetic Light's Alice Sheppard.....

Results

On Facebook Live without any paid advertising, we reached 80,519 people with 96,412 impressions.

And validated the need for disabiilty-owned content and set in motioin the ADA Lead  On brand that went onto produce a similar show for NDEAM and slate of 2021 productions to further center interectionality with February/Black History Month in collaboration with the Black Hollywood Education & Resource Center; May/Asian Pacific Islander Month; June/LGBTQ+ Pride Month; July/ADA31; September/Hispanic Heritage Month.

Media

Video for ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride

Produced by

ADA Lead On - Tari Hartman Squire and Danny Woodburn