13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

See previous winners and honorees here.

Finalists

finalist
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due to the pandemic. Black-owned businesses have been disproportionately affected, closing at 2X the rate of non-diverse businesses due to COVID-19. So, we wanted to redistribute focus during the biggest retail season and day of the year toward celebra…
finalist
ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride
Our objective was to design a fully accessible variety show with open captions, open audio descriptions and sign language interpreters that educated, entertained and empowered the nation's 57 million men, women and children with disabilities about the world's first comprehensive civil rights law protecting people with disabilities. Paramount to th…
finalist
American Gods Season 3 Big Miniature Trailer Drop
Welcome to the Lakeside, Wisconsin, where each year the townsfolk push an old clunker car onto the ice and take bets on when it’ll fall through!   With a long hiatus between seasons, STARZ wanted to make craft a unique moment around the Season 3 trailer drop in a way that would reward longtime fans and readers of Neil Gaiman’s novel and kick of…
finalist
CARE 2020 Virtual Summit
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. In 2020, CARE worked in over 100 c…
finalist
Go There – CNN’s daily Facebook Watch show
Our main objective was to build a community around CNN’s audiences on Facebook by engaging the next generation of news junkies. CNN is unmatched in global reach. Go There puts the audience at the center of the story and allows them to not only consume the news of the day but get context and color they can’t get anywhere else by allowing users to a…
finalist
Museum’s Closure Due to COVID-19 Opens New Opportunity to Teach Holocaust History
  Each year, 1.7 million visitors tour the United States Holocaust Memorial Museum to learn about Holocaust history, honor the victims, and recognize the resilience of Holocaust survivors. With Museum doors temporarily closed due to COVID-19, we wanted our audience to know that learning about the Holocaust doesn’t have to stop.  Staff embrac…

Nominees

Legally Blonde Facebook Live Watch Party
Back at the beginning of quarantine, the MGM team set out to create an event on social media that would not only bring people together during a time of solitude, but also bring happiness to their homes during a dismal time. In a unanimous decision - who better than Elle Woods to spread some positivity? Answer, no one.
Likeable Media x Great Wolf Lodge: Holiday Facebook Lives
Because its lodges were closed for the majority of 2020 due to the COVID-19 pandemic, Great Wolf Lodge spent the better part of the year masterfully pivoting its content to provide activities and inspiration for families quarantining at home. If folks couldn't go to the Lodge, why not bring the joy of the Lodge to them? So, when winter came around and schoo…
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to close, daily step counts decreased by 50%, and 66% of members decreased their physical activity.  But as the brand dedicated to bringing fitness to everyone, Planet Fitness wanted to ensure that staying at home didn't mean staying glued to the couch. Planet Fitnes…
Rocky Facebook Live Watch Party with Sylvester Stallone
Due to the success of MGM’s first Legally Blonde Facebook Live Watch Party back in March, we were presented with an opportunity to hold another watch party of the beloved film Rocky. However, this time the watch party would feature live commentary with Sylvester Stallon on screen. This online event had the same objective as our first one first one: to bring…
When Calls The Heart Facebook Live
  To drive tune-in and excitement for When Calls the Heart Season 7 premiere.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!