ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

See previous winners and honorees here.

Finalists

finalist
audience
ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride
Our objective was to design a fully accessible variety show with open captions, open audio descriptions and sign language interpreters that educated, entertained and empowered the nation's 57 million men, women and children with disabilities about the world's first comprehensive civil rights law protecting people with disabilities. Paramount to th…
finalist
American Gods Season 3 Big Miniature Trailer Drop
Welcome to the Lakeside, Wisconsin, where each year the townsfolk push an old clunker car onto the ice and take bets on when it’ll fall through!   With a long hiatus between seasons, STARZ wanted to make craft a unique moment around the Season 3 trailer drop in a way that would reward longtime fans and readers of Neil Gaiman’s novel and kick of…
finalist
CARE 2020 Virtual Summit
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. In 2020, CARE worked in over 100 c…
finalist
Go There – CNN’s daily Facebook Watch show
Our main objective was to build a community around CNN’s audiences on Facebook by engaging the next generation of news junkies. CNN is unmatched in global reach. Go There puts the audience at the center of the story and allows them to not only consume the news of the day but get context and color they can’t get anywhere else by allowing users to a…
finalist
Museum’s Closure Due to COVID-19 Opens New Opportunity to Teach Holocaust History
  Each year, 1.7 million visitors tour the United States Holocaust Memorial Museum to learn about Holocaust history, honor the victims, and recognize the resilience of Holocaust survivors. With Museum doors temporarily closed due to COVID-19, we wanted our audience to know that learning about the Holocaust doesn’t have to stop.  Staff embrac…

Nominees

Legally Blonde Facebook Live Watch Party
Back at the beginning of quarantine, the MGM team set out to create an event on social media that would not only bring people together during a time of solitude, but also bring happiness to their homes during a dismal time. In a unanimous decision - who better than Elle Woods to spread some positivity? Answer, no one.
Likeable Media x Great Wolf Lodge: Holiday Facebook Lives
Because its lodges were closed for the majority of 2020 due to the COVID-19 pandemic, Great Wolf Lodge spent the better part of the year masterfully pivoting its content to provide activities and inspiration for families quarantining at home. If folks couldn't go to the Lodge, why not bring the joy of the Lodge to them? So, when winter came around and schoo…
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to close, daily step counts decreased by 50%, and 66% of members decreased their physical activity.  But as the brand dedicated to bringing fitness to everyone, Planet Fitness wanted to ensure that staying at home didn't mean staying glued to the couch. Planet Fitnes…
Rocky Facebook Live Watch Party with Sylvester Stallone
Due to the success of MGM’s first Legally Blonde Facebook Live Watch Party back in March, we were presented with an opportunity to hold another watch party of the beloved film Rocky. However, this time the watch party would feature live commentary with Sylvester Stallon on screen. This online event had the same objective as our first one first one: to bring…
When Calls The Heart Facebook Live
  To drive tune-in and excitement for When Calls the Heart Season 7 premiere.