ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Go There – CNN’s daily Facebook Watch show

Winner in Facebook Video

Finalist in Facebook Live, News & Media

Objective

Our main objective was to build a community around CNN’s audiences on Facebook by engaging the next generation of news junkies. CNN is unmatched in global reach. Go There puts the audience at the center of the story and allows them to not only consume the news of the day but get context and color they can’t get anywhere else by allowing users to ask questions and come along in the reporting process. 

 

Strategy

“Go There” is a single topic daily news show using mobile-first storytelling to reach viewers everywhere and anywhere. It’s an innovation lab of sorts, allowing producers and reporters to experiment with different styles, formats and tools to engage the audience, all with mobile viewership front of mind. This storytelling is immersive and engaging. From war zones to refugee camps, prisons to protests, this content is made to bring viewers into the field with the reporter.

With exclusive images from the field, news making interviews and bold, captivating discussions, we drive meaningful social conversation to the Facebook audience. While covering a diverse range of stories, we discuss, interview and highlight the cultural, political and economic challenges impacting our lives. The seven to ten minute length of each episode allows time for the viewers to fully immerse in the stories and get to know the characters.

Results

Go There has been a major success, exceeding any and all goals and objectives. Since premiering on Facebook in July 2019, Go There has averaged 2.7 million views per episode and has earned over 1 billion video views, with 1.2 billion minutes consumed. One episode from last January, featured CNN on the ground in Wuhan as the Covid-19 pandemic was first taking hold. It is now the most watched hard news video on Facebook, with 210 million views and growing. The show has proven the value of CNN’s global footprint with over 123 correspondents and contributors filing episodes from more than 55 countries around the world. This global reach is clearly visible through stories like, “Beirut in shock as deadly explosion adds to suffering from Covid-19 and economic crisis”, where CNN Correspondent Ben Wedeman reports from the wreckage of the CNN office in Beirut after a blast rocks the city. Ben and his team kept working after the explosion, analysing how this would impact hospitals already overwhelmed by Covid-19. Go There was able to bring viewers directly into this moment, to help show the gravity of the situation to the world. Go There also went live in vital times like these, streaming to viewers what was happening on the ground during the George Floyd Protests and covering other events like Anti-Stay-At-Home Order Rallies. The success of GoThere proves that viewers today want content that takes them directly into the story. 

 

Media

Video for Go There – CNN’s daily Facebook Watch show

Produced by

CNN

Links