THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best use of GIFs

This award honors the best use of animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Winner

GIFs
winner
audience honor
Promoting the Launch of HBO Max on Venmo
HBO Max was eager to celebrate its streaming service launch in May 2020, but due to the pandemic, t…

Finalists

GIFs
finalist
Best Use of GIFs – Dream11
Our objective for the Dream11 IPL campaign was to get engagement and reach for the brand.
GIFs
finalist
Crocs GIPHY Hijack
As COVID-19 brought the world to its knees and people were locked down in their homes, forced to th…
GIFs
finalist
Gif a Little Love
Confidential. 
GIFs
finalist
Nestlé Pure Life Fruity Water Campaign
The primary campaign objective was to drive brand awareness of the new product, Nestlé Pure Life Fr…
GIFs
finalist
PNC x Chicago Bears GIFs
Ahead of the 2020 NFL season, it was clear that the fan experience was going to look much different…

Nominees

GIFs
finalist
Best Use of GIFs – Dream11
Our objective for the Dream11 IPL campaign was to get engagement and reach for the brand.
GIFs
finalist
Crocs GIPHY Hijack
As COVID-19 brought the world to its knees and people were locked down in their homes, forced to th…
GIFs
finalist
Gif a Little Love
Confidential. 
GIFs
finalist
Nestlé Pure Life Fruity Water Campaign
The primary campaign objective was to drive brand awareness of the new product, Nestlé Pure Life Fr…
GIFs
finalist
PNC x Chicago Bears GIFs
Ahead of the 2020 NFL season, it was clear that the fan experience was going to look much different…
GIFs
Paramount Network's Yellowstone Season 3: GIFS
Our main objective with our season 3 GIFs was to eventize each new episode with new GIFs to heighte…
GIFs
winner
audience honor
Promoting the Launch of HBO Max on Venmo
HBO Max was eager to celebrate its streaming service launch in May 2020, but due to the pandemic, t…
GIFs
YouTube's Juneteenth
In the midst of a national reckoning with racism and injustice, Juneteenth had a particular signifi…