13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of GIFs

This award honors the best use of animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.
Best Use of GIFs – Dream11
Our objective for the Dream11 IPL campaign was to get engagement and reach for the brand.
Crocs GIPHY Hijack
As COVID-19 brought the world to its knees and people were locked down in their homes, forced to the confines of their own four walls, Crocs wanted to provide their audience at home with light-hearted and relatable content to lift their mood. We created a series of GIFs and Instagram Stickers that tapped into trending 'work from home' search terms to captur…
Gif a Little Love
Nestlé Pure Life Fruity Water Campaign
The primary campaign objective was to drive brand awareness of the new product, Nestlé Pure Life Fruity Water. The challenge was to develop social and digitally focused creative that spoke to the health-minded parent about a back-to-school/ lunchbox designed product, when COVID-19 had changed the way back-to-school was going to look for the 2020/21 school y…
PNC x Chicago Bears GIFs
Ahead of the 2020 NFL season, it was clear that the fan experience was going to look much different than in years past. As PNC entered their sixth season as the official bank of the Chicago Bears, we wanted to give fans the opportunity to show their team spirit safely from home while simultaneously raising awareness of PNC’s partnership through a social act…
Paramount Network's Yellowstone Season 3: GIFS
Our main objective with our season 3 GIFs was to eventize each new episode with new GIFs to heighten our live tweeting. Fans have to wait nearly 10 months for a new season of Yellowstone, and we want to make sure their patience is rewarded with high-quality, sharable content. We want to engage with our fans to help deepen their fandom so that they can advoc…
Promoting the Launch of HBO Max on Venmo
HBO Max was eager to celebrate its streaming service launch in May 2020, but due to the pandemic, the company needed to find a new way to reach consumers virtually during its "A Week of So Much More" campaign. HBO Max was forced to rethink their strategy, pivoting to a completely digital launch. The brand found that messaging environments were the perfect p…
YouTube's Juneteenth
In the midst of a national reckoning with racism and injustice, Juneteenth had a particular significance in 2020. Though celebrated by many Black Americans, Juneteenth is not a nationally recognized holiday and is not taught in many schools. Recognizing this opportunity, YouTube intended to harness the power of its platform to elevate Black voices and stori…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!