ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

PNC x Chicago Bears GIFs

Finalist in GIFs

Objective

Ahead of the 2020 NFL season, it was clear that the fan experience was going to look much different than in years past. As PNC entered their sixth season as the official bank of the Chicago Bears, we wanted to give fans the opportunity to show their team spirit safely from home while simultaneously raising awareness of PNC’s partnership through a social activation campaign.

Strategy

As a long-time sponsor of the Chicago Bears, PNC Bank has always drawn inspiration from the resilience of the team and the city it represents. In past years, we’ve celebrated this partnership with fan engagement activations, like sweepstakes for game tickets to the game and turning a PNC branch into a Bears Fan Cave. But with many of Chicago’s sports seasons cancelled due to Covid-19, we knew that we were facing a football season unlike any before it. With stadiums closed to attendees and tailgating on an indefinite hiatus, fans wouldn’t be able to celebrate their team in any of the traditional ways. That’s why we made it our mission to provide this loyal community with a less-traditional channel to help amplify their cheers and give them a new, digitally-charged way to celebrate the team they hold so dear.

With that in mind, we enlisted a local Chicago artist to design custom, PNC-branded animated GIPHY stickers for Bears fans to plaster all over their social media in support of their favorite team. We intentionally chose a Chicago-based designer to ensure that we were tapping someone who really understood the passion of the community behind the team. The GIFs we created drew inspiration from both the team and the city of Chicago, with a range of imagery spanning from Staley Da Bear himself to the iconic Bean sculpture. By creating stickers that fans could add to their own content, we were able to be a part of their messages and moments, positioning ourselves as an integral part of Bears fans’ and Chicagoans’ pride from home.

Results

The Bears GIPHY campaign reached over 1.5MM unique users, exceeding campaign expectations by 86%. Bears fans engaged with the PNC/Chicago Bears branded GIPHY stickers over 71K times in the 26-day campaign period.

Media

Produced by

Deutsch NY, PNC Bank

Link

Entry Credits