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Special Project

Special Project
From the 13th Annual Shorty Awards

Wondering About Waymo

Entered in Community or Employee Engagement


Waymo started as Google’s self-driving car project in 2009. In 2016, it spun out to become an independent company under Alphabet with a mission to make it safe and easy for people and things to get where they’re going. For over a decade, Waymo has been developing its fully autonomous driving technology—better known as the Waymo Driver. The technology has been put through the world’s longest and toughest ongoing driving test to enable it to navigate roads safely and reliably—without the need of a human at the steering wheel. In 2018, Waymo launched Waymo One, its autonomous ride-hailing service in Metro Phoenix. To this day, it’s the only service in America to offer fully autonomous rides to the public.

Throughout all of this, members of the public have asked many questions about the technology, with many of them engaging with us through social media. To help address these questions, educate the public, and build trust, we created a series called Wondering about Waymo, where we address questions about everything from the safety of our technology to the tech stack that powers our vehicles.

Strategy and Execution


Implementation & Key Features 



Wondering about Waymo helped strengthen our connection with our community of riders, and enthusiasts through personalized education. Answering our own followers’ questions has helped us to build an informed fanbase that trusts Waymo and continues to turn to us when seeking new information about autonomous driving.

Wondering about Waymo is one of our top performing content series, with an engagement rate that’s 48% higher than Waymo’s average engagement rate. Over the last six months, we’ve received nearly 200 questions from our community, with the number of questions increasing 60% QoQ. 

Posts where we answer fans’ questions were met with gracious enthusiasm. Many took the opportunity to thank us for sharing information with them, like Caramelo, “Thanks for sharing this with us ! I had exactly the same question,” or tell others about their first hand riding experiences, like Linda, “I’ve ri[d]sen with Waymo!! Awesome experience. Loved the 3D map.” One follower commented, “This is so comforting for riders!” in response to our video explaining how we communicate with passengers during the ride. 

To our delight, our Wondering about Waymo videos also encouraged others to ask questions as well, like Ran Wei, who asked, “Is there a place to learn more about Waymo’s approach to safety and customer experience?” This positive reception helped foster conversations between Waymo and our followers, as we began answering further questions in the comment section.


Entrant Company / Organization Name

AMP Agency, Waymo


Entry Credits