ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

In The Know

Entered in Facebook Presence, Video

Objective

In The Know is a social-first video destination that aims to improve the lives of Gen Z by amplifying unheard voices. Our vision is to be the best cross-channel shopping platform for Gen Z that fully integrates commerce, culture, and content - creating an even bigger platform for their voices to impact the world. Our mission is to improve the lives of Gen Z by amplifying unheard voices while becoming a trusted authority on the following five content categories: Tech & Living, Beauty, Style and Wellness, Changemakers, Gaming & Esports, and Gen Z General Interest.

Strategy

We leverage social media to bring our audience a unique shopping experience across Facebook and InTheKnow.com, among our other social channels. We distribute content on a round the clock schedule across both our national and international verticals and platforms. In an effort to reach international audiences, In The Know created verticals such as ITK Nigeria, Australia, Brazil and China. 

Our goal this year was to expand our reach among Gen Z and millennials in the US as well as abroad. To do this, we aim to keep our content mobile-friendly and highly shareable, driving viewership from our young audience on social media. We strive to hit 1 billion video views per month with at least 50% of all views driven by original content.

Our goals are centered around user engagement, not just pushing users to site. We keep the User Experience of our Gen Z audience top of mind at all times. Since inception, our producer- editors have been empowered to share and track their own content directly across our Facebook pages. This allows us to respond to trends quickly and efficiently, plus empowers our day-of producer-editors with first-hand knowledge about what’s performing with our audience.

Results

The In The Know network is rapidly growing and now averages 3.5 million unique active users per month. We have successfully reached our viewership goals with an average of 1 billion cross-platform video views per month and have amassed more than 66 million social followers across platforms. Of those 66 million social followers, 63 million are Facebook-native. 54.3% of all our traffic is driven from our social platforms, with 86.3% of our audience accessing our content on a mobile device.

Additionally, over 21 million of our social followers are under the age of 34, which is our target Gen Z and millennial audience. There is also an even split in terms of audience gender, which is in keeping with our aim to be a diverse and inclusive digital space. 

Media

Video for In The Know

Produced by

In The Know

Links