13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Finalists

finalist
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tourism industry throughout 2020, the main objective of our 'Meet our Family' campaign was to help mitigate the short- and long-term severity these disasters would have on our business and visitation. Our goal was to build authentic, meaningful, and,…
finalist
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due to the pandemic. Black-owned businesses have been disproportionately affected, closing at 2X the rate of non-diverse businesses due to COVID-19. So, we wanted to redistribute focus during the biggest retail season and day of the year toward celebra…
finalist
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were dealing with something we’d never faced before; there was little information and a lot of fear. As the situation unfolded, it became evident that older adults are the most at-risk for social isolation, severe illness and death from the new coronavirus. A…
finalist
Obsess Together
In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our platform to create their own happy place.
finalist
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to close, daily step counts decreased by 50%, and 66% of members decreased their physical activity.  But as the brand dedicated to bringing fitness to everyone, Planet Fitness wanted to ensure that staying at home didn't mean staying glued to the couch. Pla…
finalist
The Ad Council & Facebook: Fight the Virus. Fight the Bias.
The COVID-19 pandemic has triggered an increase in racial violence and hate speech against the Asian Pacific Islander (API) community, perpetuating the harmful stereotypes that the community has fought for so long to dismantle. According to a new survey conducted by Pew Research Center, Asian Americans are among one of the marginalized groups who …

Nominees

Buzzballz + Tiger Pistol: Solving the Business Challenge for Alcohol Marketing in the United States
Packaged cocktail brand, BuzzBallz, sought to increase sales of its signature party drink while also driving traffic and sales for its retailers. BuzzBallz needed a method to promote their drink and drive retailer sales while adhering to regulations and maintaining a level playing field in the marketplace. BuzzBallz realized that to achieve their objecti…
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while supporting ongoing product launches. Due to the visual nature of Facebook and Instagram, these platforms had the most opportunity for ColourPop’s eye-catching products. The brand’s biggest challenge had been its campaign organization: with a strong inventory of …
Holiday Even Brighter
The rapid, scary onset of COVID-19 made 2020 a very difficult year for H-E-B shoppers. Despite all signs pointing toward the pandemic impacting the holidays- forcing people to cancel or change their favorite traditions- many shoppers remained optimistic that this holiday season would be as magical as ever. In fact, ¾ of U.S. households were still really loo…
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months of pre-planned content would have to be discarded in light of the forthcoming pandemic.  ADT's social team sprung to action immediately to redefine their strategy and create an agile stream of content, “Safe at Home”, that was relevant to current events - whi…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!