The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 13th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.


#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due t…
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were deal…
Buzzballz + Tiger Pistol: Solving the Business Challenge for Alcohol Marketing in the United States
Packaged cocktail brand, BuzzBallz, sought to increase sales of its signature party drink while als…
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while suppor…
Holiday Even Brighter
The rapid, scary onset of COVID-19 made 2020 a very difficult year for H-E-B shoppers. Despite all …
audience honor
Obsess Together
In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our pla…
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months…
gold honor
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tou…
The Ad Council & Facebook: Fight the Virus. Fight the Bias.
The COVID-19 pandemic has triggered an increase in racial violence and hate speech against the Asia…