12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Finalists

finalist
INFINITI QX60 Social Media Campaign for Korea
Korea was a virtually untapped market for the INFINITI brand, to say nothing of the QX60. To increase leads and grow sales, we turned to Facebook to help us demonstrate how social media can have a direct impact on key buying actions. We needed to use a full-funnel strategy to connect Korean consumers with the INFINITI QX60—awareness, consideration…
finalist
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of the LVNG With Lung Cancer community • Help people with lung cancer and their loved ones • Inspire our current community members to engage and share
finalist
Maurices FB Offline Sales Conversion API & Store Traffic Beta integrations leading to Q4 Success
Maurices was looking to get a full picture of the impact of their digital marketing The performance marketing team wanted to understand the effect that Facebook/Instagram marketing could have on their brick & mortar foot traffic and sales during their peak sales period The integrations were aimed at answering the question: how can …
finalist
Mini-Mock: Brooklyn Ball Barbers
Our goal was to create a Comedy Central Originals Mini-Mocks video featuring a fictional character with a hilariously offbeat profession. We hoped the video would meet pre-determined KPIs, acquire views and broaden the Comedy Central fan base beyond those who currently follow the brand on social platforms. Brooklyn Ball Barbers succeeded on all of…
finalist
Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to p…
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print collateral to drive performance for its beer brands, but the company did not have a method to reach potential customers at the right time and place with a clear brand message to drive foot traffic to its local Points of Consumption (POC), a decentraliz…
finalist
Travel Dares
In 2018, Chase Marriott partnered with Insider Studios to create the first-ever branded Facebook Watch show, “Travel Dares” — an 8-episode series featuring two Insider producers who dare each other to step outside their comfort zone in cities across the US. Year one was a huge success and amassed an engaged fanbase on Facebook. In year two, …

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.