ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Travel Dares

Finalist in Facebook

About this entry

In 2018, Chase Marriott partnered with Insider Studios to create the first-ever branded Facebook Watch show, “Travel Dares” — an 8-episode series featuring two Insider producers who dare each other to step outside their comfort zone in cities across the US.

Year one was a huge success and amassed an engaged fanbase on Facebook.

In year two, we built off the momentum of Season 1 to introduce Chase Marriott’s rebranded travel card, Marriott Bonvoy Boundless. Our goal was to leverage the 250k+ fanbase we had built on Facebook in Season 1, and grow the Travel Dares world across all social platforms.

Why does this entry deserve to win?

Content format: 

We used learnings from Season 1 to inform changes in Season 2.

In addition to the main host, Caroline, we added two co-hosts, Aj and Nico, to vary the talent across the season.

We also left the US, embarking on adventures across Wales, England, France, Georgia, Switzerland, Italy, and Austria. The activities were aspirational, but attainable, and included a mix to appeal to all senses of wanderlust — food, culture, and some extreme adventures. We rode the fastest zipline in the world in Wales; escaped quicksand in Northern France; played the alphorn in a field in Switzerland; and learned to ride Penny Farthing bikes in London.

Distribution/promotion:

This year, we continued promoting on Facebook Watch, but also expanded to YouTube, OTT, and Instagram TV. We also created Instagram posts to show behind-the-scenes moments from filming. 

We hosted all content from Seasons 1 and 2 on a custom hub, which was designed to engage viewers with elements like an interactive map. 

Promotional ads included high impact, custom, interactive “activity chooser” quiz units and video homepage takeovers on businessinsider.com.

The campaign ran from June to December 2019.

Card benefits integration:

On the hub, when fans click on a destination, a module will pop up featuring the episode. This module also included a card benefit and a CTA to learn more about the card.

The role of the brand was present throughout every content piece: subtle integrations with the card as an enabler for activities and inspiration for travel, followed by the hosts unwinding at a Marriott hotel to review their day over food and cocktails, paid for with the Chase Marriott Bonvoy Boundless credit card.

The opening and ending title card also had branding with a CTA at the end of the video.

Results

Highlights from 2019:

Growth from 2018 to 2019:

Media

Produced by

Insider Studios / Insider Inc., Quigley-Simpson, Zenith Media, Chase, Marriott

Link

Entry Credits