The performance marketing team wanted to understand the effect that Facebook/Instagram marketing could have on their brick & mortar foot traffic and sales during their peak sales period
The integrations were aimed at answering the question: how can the digital marketing team support both ecommerce and store year over year growth goals?
Maurices/Tinuiti/Allant worked with Facebook’s engineers to connect Maurices POS system with Facebook’s Offline Sales API (so that Facebook could attribute in-store sales back to campaigns)
Simultaneously Maurices/Tinuiti ensured that all store opening hours, M, & WiFi networks were up-to-date within Facebook (to allow us to measure foot-traffic to Maurice’s 900+ stores)
Tinuiti constructed a dual messaging approach & targeting strategy for eCommerce and In-Store campaigns
Exceeded December stretch revenue goal by 156%; exceeded November stretch revenue goal by 106%; exceeded October stretch revenue goal by 118%
Led Maurices to their biggest day of digital sales ever on Cyber Monday
Return on Ad Spend was 170% higher when integrating a dual online+offline messaging approach:
Website only ROAS: 8.60x;
Website+Offline ROAS: 14.6x
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