THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 12th Annual Shorty Awards

Mini-Mock: Brooklyn Ball Barbers

Finalist in Facebook

About this entry

Our goal was to create a Comedy Central Originals Mini-Mocks video featuring a fictional character with a hilariously offbeat profession. We hoped the video would meet pre-determined KPIs, acquire views and broaden the Comedy Central fan base beyond those who currently follow the brand on social platforms. Brooklyn Ball Barbers succeeded on all of these points beyond our expectations.

Why does this entry deserve to win?

Brooklyn Ball Barbers was comprised of elements that connected with viewers on a number of levels, both parodying and speaking to their fascination with Brooklyn, hipsterism, style, and male genitalia. A tightly-scripted and casted production, this highly shareable video resonated with a global audience, and after deciding on an ideal launch day and time for social media, we focused on best practices for key social platforms to maximize shareability, via branding, thumbnails and copy.

Results

Brooklyn Ball Barbers was an instantaneous smash, gaining 257 million organic views on Facebook. It remains Comedy Central's most viewed social video of all time.

Media

Video for Mini-Mock: Brooklyn Ball Barbers

Entrant Company / Organization Name

Comedy Central Digital

Link