THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards

Mini-Mock: Brooklyn Ball Barbers

Finalist in Facebook

About this entry

Our goal was to create a Comedy Central Originals Mini-Mocks video featuring a fictional character with a hilariously offbeat profession. We hoped the video would meet pre-determined KPIs, acquire views and broaden the Comedy Central fan base beyond those who currently follow the brand on social platforms. Brooklyn Ball Barbers succeeded on all of these points beyond our expectations.

Why does this entry deserve to win?

Brooklyn Ball Barbers was comprised of elements that connected with viewers on a number of levels, both parodying and speaking to their fascination with Brooklyn, hipsterism, style, and male genitalia. A tightly-scripted and casted production, this highly shareable video resonated with a global audience, and after deciding on an ideal launch day and time for social media, we focused on best practices for key social platforms to maximize shareability, via branding, thumbnails and copy.

Results

Brooklyn Ball Barbers was an instantaneous smash, gaining 257 million organic views on Facebook. It remains Comedy Central's most viewed social video of all time.

Media

Video for Mini-Mock: Brooklyn Ball Barbers

Produced by

Comedy Central Digital

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!