Best use of Facebook in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Winner

Chevy Trick-or-Treat

Our Facebook followers were probably thinking "not another generic holiday post." And they were right. It wasn't. Introducing the first virtual trick-or-treat experience, where we converted all six Chevrolet Facebook channels (@Chevrolet, @ChevyTrucks, @Corvette, @ChevroletCamaro, @ChevroletCruze and @ChevroletElectric) into one neighborhood. We k…

Finalists

#Romanovs100: Educational storytelling on Facebook

The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we…

AT&T Hello Lab Presents “Starter Pack”

Millennials do not want your ads.They block them. Skip them. And should they accidentally see one, 84% say they don't like or trust them.Which is why when AT&T tasked us with driving relevancy with Millennial consumers, we knew traditional ads weren't going to cut it. We needed to create something that added enough value to a young consumer's day …

January Digital and David’s Bridal Increase Appointments by 101% through Social

January Digital was challenged to completely revamp David's Bridal's digital marketing strategy from being heavily focused on women already engaged to be married towards a customer acquisition strategy that targeted women just before they became engaged. To do this, the audience approach was adjusted from focusing on brides in-market to utilizing …

The Daily Show Facebook

As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Facebook connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid res…

Walmart Shuffle

Improve associate and customer perception around Walmart, specifically as it relates to Walmart being an amazing place to work and fun place to shop.

Nominees

Mueller’s Pasta: Pasta, The Way It Should Be™ Facebook Brand Lift Study Success

Mueller's Pasta has 100+ year history of making great pasta. While it's crafted pasta with care for generations, the brand was facing a new category problem: right now, all pasta is seen as the same, and consumers don't see how Mueller's is different and worth choosing over other brands. We had to create the Mueller's Pasta difference, so a targeted shift i…

MuteSix | CordaRoy's

The campaign had two simple objectives: find new customers and generate more sales. To develop a new customer base, the team leaned on the power of rich video content and used Facebook's lookalike audience metric to engage consumers with characteristics similar to past purchasers.

Red Table Talk Social Media Campaign

VIEW CASE STUDYFor the launch of Red Table Talk on Facebook Watch, we partnered with Facebook to engage fans in some honest, real, and emotional conversations. Starring Jada Pinkett Smith, her daughter Willow, and her mother, Adrienne, Red Table Talk is a one-of-a-kind talk show that invites fans into the Smith home for powerful discussions on important top…

WestJet Christmas Miracle: Uniting Through Traditions

For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with the 2019 launch of their new 787 Dreamliners, WestJet will be recognized as a true global carrier. In addition to this exciting fleet expansion, WestJet is rebranding with their new positioning 'Love Where You're Going'. With seven successful WestJet Christma…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.