As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Facebook connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid response jokes, original videos, memes, GIFs and more.
@TheDailyShow's digital strategy on Facebook is two-pronged: 1) create clips, images, and gifs of the funniest, most compelling and shareable moments from the show 2) drive the online conversation and respond to breaking news with smart, funny, insightful content. The Daily Show is no longer just a 22-minute television show, it's a 24/7 content creation machine.
In 2018, The Daily Show garnered 1.2 billion video views and 35 million engagements. On the Between The Scenes Facebook Watch page, the show garnered 354 million video views and 6.3 million engagements.