CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Daily Show Facebook

Finalist in Facebook

Objective

As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Facebook connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid response jokes, original videos, memes, GIFs and more.

Strategy

@TheDailyShow's digital strategy on Facebook is two-pronged: 1) create clips, images, and gifs of the funniest, most compelling and shareable moments from the show 2) drive the online conversation and respond to breaking news with smart, funny, insightful content. The Daily Show is no longer just a 22-minute television show, it's a 24/7 content creation machine.

Results

In 2018, The Daily Show garnered 1.2 billion video views and 35 million engagements. On the Between The Scenes Facebook Watch page, the show garnered 354 million video views and 6.3 million engagements.

Media

Video for The Daily Show Facebook

Produced by

The Daily Show, Comedy Central

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.