13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Disney on Facebook

Entered in Facebook Presence

Objective

Bringing the magic of Disney to the fingertips of fans around the world with the latest trailers and announcements for films and Disney+ Original series, as well as artwork and imagery celebrating classic films and characters.

Strategy

Every Disney post might be a fan's dose of magic for the day. At times when fans may not be able to visit the Disney Parks or see the latest Disney film in theaters, it is important that the Disney magic fans know and love is available on Facebook. Through our content, we celebrate timeless classics like Cinderella, promote new classics like The Mandalorian, and try to remind followers that there's a great, big beautiful tomorrow shining at the end of every day.

Results

Through Disney Facebook content, fans went to Disney+ in record numbers to watch new 2020 releases like Hamilton, The Mandalorian, Frozen 2, Mulan, and Soul, as well as the many timeless classics available to stream.

Media

Produced by

Disney Media & Entertainment Distribution

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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