CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Disney Storytime

Finalist in Facebook Video

Objective

Disney Storytime was created in response to the challenges facing families throughout 2020. With the help from the biggest names in entertainment, Disney Storytime provided bedtime stories and pick-me-ups to families stuck at home around the world.

Strategy

In partnership with celebrities and Disney Publishing, 52 unique Storytime videos were released. Each one featured talent at home, reading a selection from a Disney, Pixar, Marvel, or Star Wars book. Participants included Daisy Ridley, Jeff Goldblum, Sterling K. Brown, Elizabeth Olsen, and many more. It was important for families to feel like they had support during the trying times of 2020 and Disney Storytime was there to provide it.

Results

Disney Storytime achieved the goal of giving families a Disney connection and giving kids entertaining bedtime stories to help navigate 2020. The series also served as a showcase for talent across Disney's many brands and franchises.

Media

Video for Disney Storytime

Produced by

Disney Media & Entertainment Distribution

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!