13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Long Form Video

This award honors the most effective and creative use of long form video by a brand, agency or organization in a social media or digital marketing campaign. Videos must be 2 or more minutes in length to qualify.

See previous winners and honorees here.

Finalists

finalist
A Taste of the Futures
Investors don’t typically use futures as an investing tool because it’s difficult to grasp. Little do they know, they have all the information that they need to understand the investment asset right under their nose.
finalist
Audi 'The Drive'
At the onset of COVID-19 pandemic, Australians were on nation-wide lockdown, unable to physically enjoy a drive on the open road, and craving a break from the difficult news that was flooding their feeds. Audi wanted to offer some much-needed respite, reconnecting house-bound drivers with the freedom of a road trip, while keeping the brand top of …
finalist
Ours To Tell
Planned Parenthood understands the importance and urgency around the need for every person to control their bodies and their futures. It is only when we can be the sole decision-makers in our lives that we can be truly free. It was time for us to frame the battle for access to sexual and reproductive health care as a fight for bodily autonomy — in…
finalist
The Killing of Willie McCoy
In light of the tragic death of George Floyd, a number of prior cases involving police brutality against Black and Hispanic men were immediately subject to further public scrutiny. The City of Vallejo Police Department in northern California was being prosecuted for a litany of police brutality cases against people of colour. In response, and in a…
finalist
Undertaker: The Last Ride
“Undertaker: The Last Ride” presented fans with an unprecedented and revealing look at Mark Calaway, the man behind the legendary Undertaker.  This miniseries documents Calaway’s life from WrestleMania 33 to current day, as The Undertaker competed in bouts against high-profile WWE Superstars like Triple H, Shawn Michaels, John Cena, Drew McInty…
finalist
Zendesk 'Stories about helpful people'
As a customer support company, everything Zendesk does — from how they build their customer experience software to the way they work with each other — is all about being helpful. It’s the spirit they believe in. ‘Stories about helpful people’ is a series of mini-documentaries and photo stories. It’s a series intended to inspire the Zendesk communi…

Nominees

All Y'all: Feed the Need
All Y'all is a video series that's focused on connecting people from different backgrounds and helping them find inspiration in one another. As part of the series, we find Southerners who are making a difference in their communities and we introduce them to the world through highly shareable video that makes viewers feel connected to the subjects. The serie…
Amin’s Story: Escaping Anti-LGBTQ Violence in Chechnya
LGBTQ people around the world still face persecutions simply because of who they are or how they identify — and many are confronting this violence in the shadows. It’s our job at the Human Rights Campaign to tell these stories and bring their struggles out into the light. In Chechnya specifically, we have been tracking, reporting on and calling for an end t…
Behind The Try: A Try Guys Documentary
With over 7 million subscribers on YouTube, The Try Guys (made up of comedians/actors/filmmakers Eugene Lee Yang, Keith Habersberger, Ned Fulmer and Zach Kornfeld) have mapped out the blueprint for creating a successful digital empire. Their content, which inspires viewers to try and experience new things, is lighthearted yet informative and inclusive. The …
Built Wild
This was one of the biggest marketing moments for Ford in recent history. The new Bronco was highly, highly anticipated by gearheads, adventure lovers, and folks who were familiar with the icon that the old-model Bronco had become (e.g. everyone).  The campaign's goal was to reveal the new vehicles in a captivating, engaging, unexpected, and inspiring wa…
CDC Rx Awareness Campaign
Overdoses from opioids are on the rise and killing Americans of all races and ages. Every day, more than 1,000 people are treated in emergency departments for misusing prescription opioids, and more than 40 people die each day from prescription opioid overdoses (CDC). Families and communities across the country are coping with devastating health, emotional,…
Dinda – The Voice of Barcelona Bekasi
Our goal was to produce a film that would pay tribute to an immensely passionate fan who’s love, strength, passion, grit and dedication for her beloved football club FC Barcelona. The brief was to produce a film that honored the fans. Sports would be nothing without its incredible fans, and we wanted this video to show the undying passion, sacrifices, and c…
GoPro Hero 9 Announcement
When renowned action-photography brand GoPro gave Adorama the inside scoop on its soon-to-be-released Hero 9 camera, Adorama knew it had to think outside of the box with its announcement strategy. The Hero 9 promised all the features the action-photography community had been pining for, and Adorama knew the photography world couldn’t wait to get their hands…
Love & Earth: Together We Stand
The story of Zumran Omur and Celal Kazım Omur caught our attention when we heard about their success at reversing the fortunes of their small, struggling village community. After a tragic car accident in 2000, the village of Boğatepe saw a mass exodus with many chosing to leave the remote community to seek a better life elsewhere. Faced with the prospect…
MINI Making an Icon
Since its reintroduction to the US market in the early 2000s, MINI has evolved over three model generations into a higher-performance car, aimed at a more affluent buyer. Today, a base-level Cooper S (the brand’s iconic model) costs almost 25% more than it did at relaunch. Complicating matters, the brand also contends with perceptual issues related to maint…
MTV News Person Of Interest: The Reporter Exposing Surveillance In Schools
In the past few years, tech companies—from powerhouses like Amazon to under-the-radar startups—have attempted to capitalize on the school shooting epidemic by aggressively marketing facial recognition technology to public schools as a way to prevent would-be shooters. The problem: There is no evidence to support the idea that facial recognition stops school…
Mississippi Justice
Over the summer, in the wake of uprisings for civil rights across the nation, AMERICAN EXPERIENCE revisited the story of the murders of the three civil rights workers, James Chaney, Michael Schwerner and Andrew Goodman. In 1964, when local Blacks and student volunteers from across the United States rose up to challenge white supremacy in Mississippi with th…
Montefiore-Einstein Presents In A State of Gratitude
Montefiore-Einstein was one of the hardest-hit health networks in the NY-area in 2020 due to the Covid-19 pandemic. Montefiore-Einstein planned to celebrate those who persevered during these tough times with an emotional advertising campaign titled, Gratitude Forever, that highlighted and thanked all healthcare heroes for their hard work throughout the year…
Motorola razr presents Joyride—a fashion film that flipped tech’s status quo
Less than a year after we broke the internet by bringing back the razr - a disruptive device that has long been connected to fashion and culture since its original debut in 2004 - we needed to win over the Status Shopper audience once again with our newest 5G device How? By inserting razr into the cultural zeitgeist and capturing the attention of fashion an…
NBA Season in America
The Washington Wizards' schedule release goal was to create a piece of content that was timely, relevant in pop culture, a geographic fit, and emblematic of what the city of D.C. is known for. The release video tapped into the pop culture moment experienced by thousands of Americans during the 2020 Presidential Election. The viral moments capturing John Kin…
NYPD Beat and Arrest Peaceful Protesters in Planned Assault
After the police killing of George Floyd, Human Rights Watch began documenting the often violent and abusive police response to protests that broke out across the country. We analyzed and recreated one such event, a June 4 Black Lives Matter protest in the Bronx,  by interviewing witnesses and analyzing clips found on social media.   Partnering with S…
New York Rhapsody
Early 2020 brought life in New York City to a standstill. Sirens replaced laughter and chatter. Fear replaced energy and excitement. And creating and dream chasing, the very thing that brought many New Yorkers here in the first place, seemed to be on pause.  But that’s not the New York City Adorama, and its millions of creative followers, know and love. …
North Country
Setting out to tell the story of this iconic Ski Shop, our team spent 5 years filming, uncovering archival footage that went back over 100 years, and spent many long nights documenting the beauty and love that the Lahouts family has for what they have built. Lahout's Ski Shop is nestled in the rugged White Mountains of northern-New Hampshire, and has remain…
Porsche x Star Wars: The Designer Alliance
A short time ago, in a galaxy not too far away… PORSCHE X STAR WARS: THE DESIGNER ALLIANCE. In an advertising galaxy awash with meaningless product placements DISGUISED as authentic partnerships, only two luminaries could join forces for a first-of-its-kind collaboration: PORSCHE & STAR WARS. For six weeks, designers from both entities worked together…
Rare Reflections: MPNs Unmasked Documentaries
Myeloproliferative neoplasms (MPNs), a group of progressive, rare blood cancers in which the bone marrow functions abnormally, affect approximately 200,000 Americans. They can strike anyone at any age, but are more common in older adults who often face a long and frustrating journey to diagnosis because their symptoms are overlooked or associated with aging…
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network. 
Stories from Gaza: A day in the life of a protester
We wanted to spend a few weeks in Gaza and cover the Great March of Return, while showcasing Palestinian culture, food, and the ongoing security crisis. On the one of our last days there, we knew we were witnessing history. We were able to capture it's essence after following a young man to the historic protest. We made sure to capture it all, specifically …
Super Real Mukbang for ‘Untact Society’, Yummy Melody
Create differentiated eating show called “Mukbang” for people these days staying longer at home and “Untact society” since Covid-19.  “Yummy melody” provides super real scene of eating at home, such as delivers, food to go, or simple dishes.  Try to make short-form video with high-definition and high quality sounds different from existing Youtube crea…
The Most Unique K-pop Dance Specialized Video: <BE ORIGINAL>
Make ‘STUDIO CHOOM’ the ‘Global Hub’ to introduce K-POP worldwide, enhancing the brand power. Positioning 'BE ORIGINAL’ as one of the contents that every Artists want to perform at. Perfectly bring the performance aspect of K-pop on digital screen, focusing solely on dancing. Create high-quality performance contents that are different from artist’ …
Wimbledon: Pursuits Episode One "Court of Dreams"
The goal of this campaign was to develop a creative idea for an ongoing series of films that embodied the "Pursuit of Greatness" and could act as pull content in the lead up to Wimbledon each year. The principal marketing objective was focused on growing Wimbledon's owned audiences—this series of films would be a first for Wimbledon, sitting on Facebook Wat…
Wizards Homecoming (ウィザーズ里帰り)
The Washington Wizards Japanese digital team was stationed in Japan over the NBA off-season and had the unique opportunity to travel, interview and uncover the origin story of Wizards player Rui Hachimura in his hometown of Toyama, Japan. They were able to dive into several different facets of Hachimura's hometown, basketball education and early life in Toy…
Your Worst Fears Confirmed: Can Your Plane Crash if You Turn Your Phone Off Airplane Mode?
The goal of the Comedy Central social creative team’s Under the Influencer week featuring YouTuber Simmi Singh was to cast her in a variety of Comedy Central’s properties. A highlight from this week was one of our most successful franchises, Your Worst Fears Confirmed, in which Dr. Natasha Vaynblat presents comedically scientific answers to questions that p…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!