THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of Long Form Video

This award honors the most effective and creative use of long form video by a brand, agency or organization in a social media or digital marketing campaign. Videos must be 2 or more minutes in length to qualify.

See previous winners and honorees here.

Winner

Long Form Video
winner
Zendesk 'Stories about helpful people'
As a customer support company, everything Zendesk does — from how they build their customer experie…

Finalists

Long Form Video
finalist
A Taste of the Futures
Investors don’t typically use futures as an investing tool because it’s difficult to grasp. Little …
Long Form Video
finalist
Audi 'The Drive'
At the onset of COVID-19 pandemic, Australians were on nation-wide lockdown, unable to physically e…
Long Form Video
finalist
Ours To Tell
Planned Parenthood understands the importance and urgency around the need for every person to contr…
Long Form Video
finalist
audience honor
The Killing of Willie McCoy
In light of the tragic death of George Floyd, a number of prior cases involving police brutality ag…
Long Form Video
finalist
Undertaker: The Last Ride
“Undertaker: The Last Ride” presented fans with an unprecedented and revealing look at Mark Calaway…

Nominees

Long Form Video
All Y'all: Feed the Need
All Y'all is a video series that's focused on connecting people from different backgrounds and help…
Long Form Video
Amin’s Story: Escaping Anti-LGBTQ Violence in Chechnya
LGBTQ people around the world still face persecutions simply because of who they are or how they id…
Long Form Video
Behind The Try: A Try Guys Documentary
With over 7 million subscribers on YouTube, The Try Guys (made up of comedians/actors/filmmakers Eu…
Long Form Video
Built Wild
This was one of the biggest marketing moments for Ford in recent history. The new Bronco was highly…
Long Form Video
CDC Rx Awareness Campaign
Overdoses from opioids are on the rise and killing Americans of all races and ages. Every day, more…
Long Form Video
Dinda – The Voice of Barcelona Bekasi
Our goal was to produce a film that would pay tribute to an immensely passionate fan who’s love, st…
Long Form Video
GoPro Hero 9 Announcement
When renowned action-photography brand GoPro gave Adorama the inside scoop on its soon-to-be-releas…
Long Form Video
Love & Earth: Together We Stand
The story of Zumran Omur and Celal Kazım Omur caught our attention when we heard about their succes…
Long Form Video
MINI Making an Icon
Since its reintroduction to the US market in the early 2000s, MINI has evolved over three model gen…
Long Form Video
MTV News Person Of Interest: The Reporter Exposing Surveillance In Schools
In the past few years, tech companies—from powerhouses like Amazon to under-the-radar startups—have…
Long Form Video
Mississippi Justice
Over the summer, in the wake of uprisings for civil rights across the nation, AMERICAN EXPERIENCE r…
Long Form Video
Montefiore-Einstein Presents In A State of Gratitude
Montefiore-Einstein was one of the hardest-hit health networks in the NY-area in 2020 due to the Co…
Long Form Video
Motorola razr presents Joyride—a fashion film that flipped tech’s status quo
Less than a year after we broke the internet by bringing back the razr - a disruptive device that h…
Long Form Video
NBA Season in America
The Washington Wizards' schedule release goal was to create a piece of content that was timely, rel…
Long Form Video
NYPD Beat and Arrest Peaceful Protesters in Planned Assault
After the police killing of George Floyd, Human Rights Watch began documenting the often violent an…
Long Form Video
New York Rhapsody
Early 2020 brought life in New York City to a standstill. Sirens replaced laughter and chatter. Fea…
Long Form Video
North Country
Setting out to tell the story of this iconic Ski Shop, our team spent 5 years filming, uncovering a…
Long Form Video
Porsche x Star Wars: The Designer Alliance
A short time ago, in a galaxy not too far away… PORSCHE X STAR WARS: THE DESIGNER ALLIANCE. I…
Long Form Video
Rare Reflections: MPNs Unmasked Documentaries
Myeloproliferative neoplasms (MPNs), a group of progressive, rare blood cancers in which the bone m…
Long Form Video
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celeb…
Long Form Video
Stories from Gaza: A day in the life of a protester
We wanted to spend a few weeks in Gaza and cover the Great March of Return, while showcasing Palest…
Long Form Video
Super Real Mukbang for ‘Untact Society’, Yummy Melody
Create differentiated eating show called “Mukbang” for people these days staying longer at home and…
Long Form Video
The Most Unique K-pop Dance Specialized Video: <BE ORIGINAL>
Make ‘STUDIO CHOOM’ the ‘Global Hub’ to introduce K-POP worldwide, enhancing the brand power. Po…
Long Form Video
Wimbledon: Pursuits Episode One "Court of Dreams"
The goal of this campaign was to develop a creative idea for an ongoing series of films that embodi…
Long Form Video
Wizards Homecoming (ウィザーズ里帰り)
The Washington Wizards Japanese digital team was stationed in Japan over the NBA off-season and had…
Long Form Video
Your Worst Fears Confirmed: Can Your Plane Crash if You Turn Your Phone Off Airplane Mode?
The goal of the Comedy Central social creative team’s Under the Influencer week featuring YouTuber …