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From the 13th Annual Shorty Awards

The Most Unique K-pop Dance Specialized Video: <BE ORIGINAL>

Entered in Long Form Video


Make ‘STUDIO CHOOM’ the ‘Global Hubto introduce K-POP worldwide, enhancing the brand power.

Positioning 'BE ORIGINAL’ as one of the contents that every Artists want to perform at.

Perfectly bring the performance aspect of K-pop on digital screen, focusing solely on dancing.

Create high-quality performance contents that are different from artist’ music videos and TV show.

Collaborated with Global K-pop Artists every week steadily.

Try to make experimental content projects collaborating with more brands, K-Pop artists, and social media platforms.

Strategy and Execution

Considering the ever-dividing needs of K-pop fans at Korea and abroad, STUDIO CHOOM try to create 'tailored content' for those who are enthusiastic about K-pop performances represented by sharp group dance.

To create dance performance contents that are different from music videos and music show stage videos.


STUDIO CHOOM has produced more than 400 ‘BE ORIGINAL’ series of videos with worldwide K-Pop Artists. STUDIO CHOOM YouTube channel has recently surpassed the 1.54 million-subscriber, 4.2 billion view mark and 17.4 million watch hour in total as the result that comes with the success of ‘BE ORIGINAL’ contents. The achievement was made less than two years after the channel opened in earnest in January last year. 

‘BE ORIGINAL’ series hit 3.9 billion views in up to recently:


Video for The Most Unique K-pop Dance Specialized Video: <BE ORIGINAL>

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