THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

The Most Unique K-pop Dance Specialized Video: <BE ORIGINAL>

Entered in Long Form Video

Objective

Make ‘STUDIO CHOOM’ the ‘Global Hubto introduce K-POP worldwide, enhancing the brand power.

Positioning 'BE ORIGINAL’ as one of the contents that every Artists want to perform at.

Perfectly bring the performance aspect of K-pop on digital screen, focusing solely on dancing.

Create high-quality performance contents that are different from artist’ music videos and TV show.

Collaborated with Global K-pop Artists every week steadily.

Try to make experimental content projects collaborating with more brands, K-Pop artists, and social media platforms.

Strategy

Considering the ever-dividing needs of K-pop fans at Korea and abroad, STUDIO CHOOM try to create 'tailored content' for those who are enthusiastic about K-pop performances represented by sharp group dance.

To create dance performance contents that are different from music videos and music show stage videos.

Results

STUDIO CHOOM has produced more than 400 ‘BE ORIGINAL’ series of videos with worldwide K-Pop Artists. STUDIO CHOOM YouTube channel has recently surpassed the 1.54 million-subscriber, 4.2 billion view mark and 17.4 million watch hour in total as the result that comes with the success of ‘BE ORIGINAL’ contents. The achievement was made less than two years after the channel opened in earnest in January last year. 

‘BE ORIGINAL’ series hit 3.9 billion views in up to recently:

Media

Video for The Most Unique K-pop Dance Specialized Video: <BE ORIGINAL>

Produced by

STUDIO CHOOM

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!