Objectives

Make ‘STUDIO CHOOM’ the ‘Global Hub’ to introduce K-POP worldwide, enhancing the brand power.

Positioning 'BE ORIGINAL’ as one of the contents that every Artists want to perform at.

Perfectly bring the performance aspect of K-pop on digital screen, focusing solely on dancing.

Create high-quality performance contents that are different from artist’ music videos and TV show.

Collaborated with Global K-pop Artists every week steadily.

Try to make experimental content projects collaborating with more brands, K-Pop artists, and social media platforms.

Strategy and Execution

Considering the ever-dividing needs of K-pop fans at Korea and abroad, STUDIO CHOOM try to create 'tailored content' for those who are enthusiastic about K-pop performances represented by sharp group dance.

To create dance performance contents that are different from music videos and music show stage videos.

• We try to intrigue K-Pop Fans with eliminating other distracting components including ordinary stage decorations or fancy lightings, making Fans concentrate more on performing Artists only.
• Set a large, simple-feeling stage, giving points only in lighting and background colors, where K-pop singers can perform focusing on their dance solely.
• With 4K 60FPS definition, audience can watch Artists’ performance more vividly.
• Emphasize the symmetry of performance with signature logo of STUDIO CHOOM at the center.
• create Mise en scène with camera angle and lighting to maximize dance movements on screen.
• Selected strong performance-based K-Pop Artists such as TWICE, ITZY, Stray Kids, MAMAMOO, TOMORROW X TOGETHER and more.

Results

STUDIO CHOOM has produced more than 400 ‘BE ORIGINAL’ series of videos with worldwide K-Pop Artists. STUDIO CHOOM YouTube channel has recently surpassed the 1.54 million-subscriber, 4.2 billion view mark and 17.4 million watch hour in total as the result that comes with the success of ‘BE ORIGINAL’ contents. The achievement was made less than two years after the channel opened in earnest in January last year. 

‘BE ORIGINAL’ series hit 3.9 billion views in up to recently:

• 4 ‘BE ORIGINAL’ videos, each performed by K-Pop Artists ITZY(‘WANNABE’, ‘Not Shy’) and Stray Kids(‘God’s Menu’) and TXT(‘New Rules’) exceeded over 20million views
• 3 more ‘BE ORIGINAL’ videos, each performed by TWICE(‘I CAN’T STOP ME’), ITZY(‘WANNABE’) and MAMAMOO(‘HIP’) hit more than 12million views. 

Media