ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Undertaker: The Last Ride

Finalist in Long Form Video

Objective

“Undertaker: The Last Ride” presented fans with an unprecedented and revealing look at Mark Calaway, the man behind the legendary Undertaker. 

This miniseries documents Calaway’s life from WrestleMania 33 to current day, as The Undertaker competed in bouts against high-profile WWE Superstars like Triple H, Shawn Michaels, John Cena, Drew McIntyre, Shane McMahon, Goldberg, AJ Styles and more while searching his soul and attempting to pinpoint the perfect time to conclude his remarkable 30-year career.

Calaway permits a peek behind the curtain for the first time, giving fans a glimpse into his life as a husband and father, his grueling rehabilitation and workout regimens, and his relationship with WWE Chairman and CEO Vince McMahon and his fellow WWE Superstars.

Strategy

On May 10, immediately following the WWE Money in the Bank pay-per-view event, “Undertaker: The Last Ride” premiered on WWE Network, which has more than 2 million subscribers.

While COVID-19 has created an unparalleled environment around the globe, “Undertaker: The Last Ride” unified the WWE Universe for a one-of-a-kind documentary that was three decades in the making.

All five episodes of the eye-opening miniseries were immediately made available on-demand on WWE Network the day of air, giving fans the opportunity to experience the series for the first time or to re-watch it whenever they desire.

The WWE Universe watched “Undertaker: The Last Ride” with bated breath as The Undertaker finally gave fans a glimpse at Mark Calaway. For the very first time, viewers got an intimate look at the man who protected the business and the mystique of his character throughout his WWE tenure, rarely giving fans even the slightest glimpse at the individual behind the iconic Undertaker.

“Undertaker: The Last Ride” is a gripping look at The Undertaker, featuring interviews with The Phenom himself and the WWE Superstars who know him best, as he leaves every ounce of his blood, sweat and tears in the ring.

 

Results

The docuseries received 209.8 million total impressions since it was first promoted on April 4, and videos related to “Undertaker: The Last Ride” racked up 62.36 million total views across Facebook, Twitter, Instagram and YouTube.

Additionally, the series premiere of “Undertaker: The Last Ride” garnered 22,700 tweets, and there were 108,000 mentions of the final episode on the day of the finale, making it the most-discussed WWE Network original of all time with a total of 342,000 tweets.

Media

Video for Undertaker: The Last Ride

Produced by

WWE

Links