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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Your Worst Fears Confirmed: Can Your Plane Crash if You Turn Your Phone Off Airplane Mode?

Entered in Long Form Video

Objective

The goal of the Comedy Central social creative team’s Under the Influencer week featuring YouTuber Simmi Singh was to cast her in a variety of Comedy Central’s properties. A highlight from this week was one of our most successful franchises, Your Worst Fears Confirmed, in which Dr. Natasha Vaynblat presents comedically scientific answers to questions that people have wondered – and Googled – about for many years. Spoiler: the news is always bad.

Strategy

As with other episodes of Your Worst Fears Confirmed, the genesis of this episode came from a regularly Googled question: “Can the plane crash if I don’t turn on airplane mode?” Appearing in the video as a “Cellular aviation expert,” Simmi Singh assists Vaynblat in a number of “facts” that will affect anyone who experiences air travel with any regularity.

Results

A vital component of Simmi Singh's Under the Influencer week, this episode of Your Worst Fears Confirmed received nearly 275k views on YouTube and 40k views on Facebook.

Media

Video for Your Worst Fears Confirmed: Can Your Plane Crash if You Turn Your Phone Off Airplane Mode?

Produced by

Comedy Central Digital

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