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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

On First with Pete

Entered in Branded Series

Objective

On First with Pete Alonso is an MLB Original show airing on YouTube featuring Pete mic’d up in multiple games throughout the 2020 season. The goal of the show - the first of its kind - was to showcase a unique part of baseball culture yet to be explored: the natural interactions that take place between a first baseman and base runners and teammates throughout a game. In alignment with our Player Marketing strategy that calls for authenticity, relatability and connecting players to fans, On First aimed to spotlight Pete’s personality through unprecedented access and perspective.

Strategy

 

Results

Media

Video for On First with Pete

Produced by

Major League Baseball

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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