From executive producer Jessica Biel, Freeform’s original series “Cruel Summer” takes place over 3 summers in the '90s when a popular teen goes missing, and a seemingly unrelated girl transforms from a sweet and awkward outlier to the most popular girl in town.
To help build brand loyalty for Cruel Summer’s following (the original series mostly unknown to audiences), Freeform was challenged with creating an engaging home base for fan discussions, obsessions, and cast interactions.
Freeform’s Cruel Summer Rewind: The Aftershow features Chiara Aurelia, Olivia Holt, and other cast members take us behind the scenes to share their experiences from the latest episode each week.
