THE 14TH ANNUAL SHORTY AWARDS

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From the 14th Annual Shorty Awards

THE ARCHIVE: UNBOXED - Pilot Halloween Special

Entered in Branded Series

Objectives

Increase Home Ent sales and ad revenue by driving YT subscriptions and engagement by distributing linear content for our film and television catalog.

Strategy and Execution

Create a series for the Warner Bros. Home Entertainment YouTube page that spotlights our catalog, by taking a closer look at the costume and props with the people that created them.  Include interviews and stories from those that crafted these iconic pieces our fans have come to love, from Batman's Batarang to the escape pod from Gravity.

- Shot on location at the WB Lot

- Interviews with Prop Masters, Set and Costume Designers

- Shot on 4K using probe cameras to catch every detail of the costume and props

- Hosted by Tiffany Smith, WBs go to personality for premieres and avid fan

 

 

Results

The Archive: Unboxed drove 3rd most subscribers in 2021 for the Warner Home Ent channel and growing.

Media

Video for THE ARCHIVE: UNBOXED - Pilot Halloween Special

Entrant Company / Organization Name

Jump! Creative, Warner Brothers Entertainment

Entry Credits