THE 14TH ANNUAL SHORTY AWARDS

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From the 14th Annual Shorty Awards

The Ready Room

Entered in Branded Series

Objectives

The Ready Room" is a talk show that discusses new episodes of Paramount+ streamed Star Trek original series. The show is an in-depth companion experience for Star Trek fans, “The Ready Room” is for everyone from long-time franchise fans to viewers that are newer to the community. The show is a nod to the captain’s bridge-accessible inner sanctum aboard the Enterprise and other Starfleet vessels. Host Wil Wheaton is a “Star Trek: The Next Generation” alum - he played the memorable Wesley Crusher throughout the series’ first four seasons and has a long-term connection to the Star Trek fandom.

 “The Ready Room” is shared on Facebook, Instagram, Youtube, StarTrek.com, ParamountPlus.com, and via the Paramount+ app.

Paramount+’s ultimate goals for the series has been twofold. 1.) To add value to the Star Trek fan community and 2.) To attract and retain a large audience.

Strategy and Execution

Paramount+’s key strategy for “The Ready Room” has been to make the show the authority on all things Star Trek by leading conversation around new episodes of the latest Star Trek series and providing fans with content that they can’t find anywhere else. Inspiration for the content was driven by the idea of bringing an old-school DVD extras experience to streaming.

 

This includes:

 

In 2021, every week after new episodes of “Star Trek: Discovery” there was a new installment featuring exclusive cast interviews, behind-the-scenes videos, and deep dives into Star Trek lore. There were also several special airings of “The Ready Room” created for the most recent episodes of “Star Trek: Prodigy” and “Star Trek: Lower Decks.”

Fans were encouraged to subscribe to “The Ready Room” so they can stay current on all of the latest Star Trek series episodes and participate in the conversation on social.

Results

“The Ready Room” has been a huge success for Paramount+ - the weekly live series has successfully met its objectives and become a destination for Star Trek fans.

Media

Video for The Ready Room

Entrant Company / Organization Name

Paramount+

Entry Credits