THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 14th Annual Shorty Awards Business to Business

This award honors the most effective use of social media and digital in business to business marketing strategies and campaigns. Objectives may include (but are not limited to) promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Nominees

2021: The year in charts
At the end of 2021, McKinsey wound up coverage of business, economies, COVID-19, and the historic t…
COVID-19: Implications for business
Communicate with our audience on all pressing issues related to the pandemic's implications for bus…
CareMetx: End The Wait
There was a lack of awareness around the CareMetx name and offerings among net new clients, and ups…
finalist
Cat Trial 11: Hot Wheels
Cat Trial 11: Hot Wheels® highlights the power of play in STEM (science, technology, math, engineer…
Defy the Fry
For over 65 years Genuine Broaster Chicken’s unique combination of quality, flavor and cooking spee…
EY Leadership In Action
The goal of this campaign was to create a truly distinctive, master-class-style content series, in …
Elevating Semrush's Social Media Presence with Premium Microcontent
With almost 200 million users and 6,000 tweets shared per second, Twitter offers brands plenty of o…
GrammaTech: From Coding Scapegoat to Coding GOAT
  Increase awareness of GrammaTech and CodeSonar products (impressions, accounts reached)  …
finalist
HP Wolf Security
finalist
HubSpot Podcast Network
In early 2021, HubSpot, the #1 CRM, sought to create a platform for business professionals seeking …
winner
audience honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
finalist
bronze honor
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
QuickBooks: Early Starts
Crises are a catalyst for entrepreneurship. The COVID-19 pandemic saw an unprecedented surge in the…
The Roadmap to Diversity
Bloomberg Media created the Roadmap to Diversity content series for Synchrony, a leading consumer f…
finalist
The world will electrify. This technology can power our sustainable future.
Turntide is a company that’s bridging the divide between building a robust economy and saving our p…
finalist
Trainual
Specifically designed to combat the challenges associated with starting a business, we launched Tra…
finalist
ViewSonic Education – Here’s to Learning
During the trying times of 2020, schools scrambled to figure out the future of education. Our goal …
finalist
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…
You're Gonna Love Us
Let me set the scene. It was December 2020. As a small agency, we're still in survival mode. We are…
‘Great Attrition’ or ‘Great Attraction’? The choice is yours
During the pandemic, record numbers of employees quit their jobs or considered quitting. In this ar…