THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Business to Business

This award honors the most effective use of social media and digital in business to business marketing strategies and campaigns. Objectives may include (but are not limited to) promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
audience honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…

Finalists

Business to Business
finalist
bronze honor
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
Business to Business
finalist
Cat Trial 11: Hot Wheels
Cat Trial 11: Hot Wheels® highlights the power of play in STEM (science, technology, math, engineer…
Business to Business
finalist
HP Wolf Security
Business to Business
finalist
HubSpot Podcast Network
In early 2021, HubSpot, the #1 CRM, sought to create a platform for business professionals seeking …
Business to Business
finalist
The world will electrify. This technology can power our sustainable future.
Turntide is a company that’s bridging the divide between building a robust economy and saving our p…
Business to Business
finalist
Trainual
Specifically designed to combat the challenges associated with starting a business, we launched Tra…
Business to Business
finalist
ViewSonic Education – Here’s to Learning
During the trying times of 2020, schools scrambled to figure out the future of education. Our goal …
Business to Business
finalist
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…

Nominees

Business to Business
2021: The year in charts
At the end of 2021, McKinsey wound up coverage of business, economies, COVID-19, and the historic t…
Business to Business
COVID-19: Implications for business
Communicate with our audience on all pressing issues related to the pandemic's implications for bus…
Business to Business
CareMetx: End The Wait
There was a lack of awareness around the CareMetx name and offerings among net new clients, and ups…
Business to Business
finalist
Cat Trial 11: Hot Wheels
Cat Trial 11: Hot Wheels® highlights the power of play in STEM (science, technology, math, engineer…
Business to Business
Defy the Fry
For over 65 years Genuine Broaster Chicken’s unique combination of quality, flavor and cooking spee…
Business to Business
EY Leadership In Action
The goal of this campaign was to create a truly distinctive, master-class-style content series, in …
Business to Business
Elevating Semrush's Social Media Presence with Premium Microcontent
With almost 200 million users and 6,000 tweets shared per second, Twitter offers brands plenty of o…
Business to Business
GrammaTech: From Coding Scapegoat to Coding GOAT
  Increase awareness of GrammaTech and CodeSonar products (impressions, accounts reached)  …
Business to Business
finalist
HP Wolf Security
Business to Business
finalist
HubSpot Podcast Network
In early 2021, HubSpot, the #1 CRM, sought to create a platform for business professionals seeking …
Business to Business
winner
audience honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Business to Business
finalist
bronze honor
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
Business to Business
QuickBooks: Early Starts
Crises are a catalyst for entrepreneurship. The COVID-19 pandemic saw an unprecedented surge in the…
Business to Business
The Roadmap to Diversity
Bloomberg Media created the Roadmap to Diversity content series for Synchrony, a leading consumer f…
Business to Business
finalist
The world will electrify. This technology can power our sustainable future.
Turntide is a company that’s bridging the divide between building a robust economy and saving our p…
Business to Business
finalist
Trainual
Specifically designed to combat the challenges associated with starting a business, we launched Tra…
Business to Business
finalist
ViewSonic Education – Here’s to Learning
During the trying times of 2020, schools scrambled to figure out the future of education. Our goal …
Business to Business
finalist
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…
Business to Business
You're Gonna Love Us
Let me set the scene. It was December 2020. As a small agency, we're still in survival mode. We are…
Business to Business
‘Great Attrition’ or ‘Great Attraction’? The choice is yours
During the pandemic, record numbers of employees quit their jobs or considered quitting. In this ar…