THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Business to Business

This award honors the most effective use of social media and digital in business to business marketing strategies and campaigns. Objectives may include (but are not limited to) promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
audience honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…

Finalists

Business to Business
finalist
bronze honor
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
Business to Business
finalist
Cat Trial 11: Hot Wheels
Cat Trial 11: Hot Wheels® highlights the power of play in STEM (science, technology, math, engineer…
Business to Business
finalist
HP Wolf Security
Business to Business
finalist
HubSpot Podcast Network
In early 2021, HubSpot, the #1 CRM, sought to create a platform for business professionals seeking …
Business to Business
finalist
The world will electrify. This technology can power our sustainable future.
Turntide is a company that’s bridging the divide between building a robust economy and saving our p…
Business to Business
finalist
Trainual
Specifically designed to combat the challenges associated with starting a business, we launched Tra…
Business to Business
finalist
ViewSonic Education – Here’s to Learning
During the trying times of 2020, schools scrambled to figure out the future of education. Our goal …
Business to Business
finalist
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…

Nominees

Business to Business
2021: The year in charts
At the end of 2021, McKinsey wound up coverage of business, economies, COVID-19, and the historic t…
Business to Business
COVID-19: Implications for business
Communicate with our audience on all pressing issues related to the pandemic's implications for bus…
Business to Business
CareMetx: End The Wait
There was a lack of awareness around the CareMetx name and offerings among net new clients, and ups…
Business to Business
Defy the Fry
For over 65 years Genuine Broaster Chicken’s unique combination of quality, flavor and cooking spee…
Business to Business
EY Leadership In Action
The goal of this campaign was to create a truly distinctive, master-class-style content series, in …
Business to Business
Elevating Semrush's Social Media Presence with Premium Microcontent
With almost 200 million users and 6,000 tweets shared per second, Twitter offers brands plenty of o…
Business to Business
GrammaTech: From Coding Scapegoat to Coding GOAT
  Increase awareness of GrammaTech and CodeSonar products (impressions, accounts reached)  …
Business to Business
QuickBooks: Early Starts
Crises are a catalyst for entrepreneurship. The COVID-19 pandemic saw an unprecedented surge in the…
Business to Business
The Roadmap to Diversity
Bloomberg Media created the Roadmap to Diversity content series for Synchrony, a leading consumer f…
Business to Business
You're Gonna Love Us
Let me set the scene. It was December 2020. As a small agency, we're still in survival mode. We are…
Business to Business
‘Great Attrition’ or ‘Great Attraction’? The choice is yours
During the pandemic, record numbers of employees quit their jobs or considered quitting. In this ar…