There was a lack of awareness around the CareMetx name and offerings among net new clients, and upsell targets were not aware of the full platform capabilities and other services that CareMetx offers.
We are creating a fun and engaging awareness campaign to encourage net new customers to adopt the CareMetx platform. To do this we need to build brand awareness in the marketplace and position CareMetx as a player and leader alongside larger competitors, while also differentiating them as a more streamlined, agile, and efficient solution.
Goals:
There was a lack of awareness around the CareMetx name and offerings among net new clients, and upsell targets were not aware of the full platform capabilities and other services that CareMetx offers.
So, we developed consistent, pain-point-focused creative and messaging that differentiates the brand and quickly disrupts the perception that CareMetx is a small player in the space.
Our campaign platform: “LET’S END THE WAIT” highlights how the world of specialty pharma is like a giant waiting room.
Patients, who desperately need their treatments, often wait weeks for them to arrive. Insurance reps wait around for the proper documentation to process their claims. But groundbreaking innovations are accelerating the process.
Our multi-phase plan visualizes how CareMetx’s radically efficient hub streamlines every step of the patient journey. Making the wait for specialty meds, history.
First, we developed a unique visual style to bring it to life. Then we mapped out a robust digital experience to engage their audience. Afterward, we enlisted a digital artist to collaborate on the hero imagery for the campaign. And finally, we launched the engaging awareness campaign.
The campaign is still in-market but engagement numbers are returning higher results than initially expected. Digital creative click-thru is trending well above the industry average with leads flowing into their system from both the campaign landing page and unique targeted lead-gen units on LinkedIn and other outlets.
