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Special Project

Special Project
From the 14th Annual Shorty Awards

‘Great Attrition’ or ‘Great Attraction’? The choice is yours

Entered in Business to Business

About this entry

During the pandemic, record numbers of employees quit their jobs or considered quitting. In this article, McKinsey highlighted firm research to understand what drives the Great Attrition (also called the Great Resignation). 

Why does this entry deserve to win?

This multimedia article features full-bleed images, five visual data exhibits, a video link, and practical advice for CEOs and hiring teams looking to attract and retain employees during these unparalleled times. These keen insights paint a clear, thorough picture for anyone looking to understand the Great Attrition.


This was among McKinsey’s most-read articles of 2021, with 34x the average traffic of a 2021 McKinsey article and above-average time spent on the page as well.


Entrant Company / Organization Name

McKinsey Global Publishing