THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Insights & Trends

This award honors a brand, agency or organization whose analysis and understanding of marketing and consumer data was key to the success of a social media or digital campaign.

Winner

Insights & Trends
winner
The Unignorable Notification
Duolingo is the world's largest free language learning app, with over 500 million users worldwide a…

Nominees

Insights & Trends
BNY Mellon – Active Wealth Accelerator
Starting a new relationship with a financial advisor is a daunting endeavor—especially when it invo…
Insights & Trends
Billboard and Logitech For Creators - Song Breaker Chart
Logitech had found success with the first-ever Song Breaker Awards, an event in partnership with Ti…
Insights & Trends
Catalytic Converter Theft Study by BeenVerified
The theft of catalytic converters made headlines in 2020, as police departments nationwide and car …
Insights & Trends
Community Unity
COVID-19 vaccination rates among young people and teens are lower than their parents and grandparen…
Insights & Trends
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Insights & Trends
Grand Introduction
The world was turned upside down in 2020, and economy lodging was no different. While essential wor…
Insights & Trends
audience honor
How AJ+ Arabi used audience trends to produce a business show
Discussions on the global economy among working people are prevalent. However, these discussions ha…
Insights & Trends
L'Appli en Rose
For the launch of the new fragrance Nina Rose, Nina Ricci wanted to create commitment, explore diff…
Insights & Trends
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Insights & Trends
McDonald's - The BTS Meal
For 65 years McDonald’s has been America's brand, it spans generations, ethnicities, and cultures. …
Insights & Trends
Pebbles Never Stop Doo-ing
Riding the wave of rising sales in 2020, thanks to a boost in pandemic pantry-stocking and at-home …
Insights & Trends
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Insights & Trends
Take on Anything with Facebook Groups
Our ambition was to show the world the unique, people powered value hidden inside Facebook Groups. …
Insights & Trends
Tech Hard
Everyone has a discount during the holidays. Big whoop.  Deals are ubiquitous during the holiday…
Insights & Trends
Tech Trends: Future-proof 2025 – iResearch Services and Pegasystems
The goals were challenging, the deadline short and the insight of top-management data was critical …
Insights & Trends
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…
Insights & Trends
When will the COVID-19 pandemic end?
When a new variant of SARS-CoV-2, Omicron, was declared in October of 2021, understandable panic, d…
Insights & Trends
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …
Insights & Trends
“BOGO Black Friday 2021”
After the success of Jerky in a Box’s first Black Friday campaign in 2020, Jerky In A Box and Blue …