Objectives

For the launch of the new fragrance Nina Rose, Nina Ricci wanted to create commitment, explore different channels and create content that was connected to an emerging trend (here IOS 14 via Tiktok).

Strategy and Execution

When noticing the new trend #IOS14HomeScreen on TikTok ( +384M views at the time), Nina Ricci decided to offer its community a customisation of their IOS, with the creation of icons in the Nina Rose's colors. 

Icons pack and wallpaper were available on Pinterest. 

Finally, there was an influence amplification with Lena Tamburini who created a tutorial to explain to her community how to use the Nina Rose IOS.

Results

135k impression 

141 shares

13,5 k clicks on Pinterest link 

5,3k clicks on the stickers 

Media