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Special Project

Special Project
From the 14th Annual Shorty Awards

When will the COVID-19 pandemic end?

Entered in Insights & Trends


When a new variant of SARS-CoV-2, Omicron, was declared in October of 2021, understandable panic, dread, and uncertainty ensued. As the world approached two years in a pandemic, McKinsey sought to answer the question on the minds of many readers: when will the pandemic end? 

Strategy and Execution

This article uses new analysis to present different future scenarios based on what is known about Omicron. Definitions, statistics, and data compiled from trusted sources present to readers a clear understanding of the current state of the pandemic, and McKinsey-generated scenarios of the next 6 months helped readers conceptualize the future of the virus.


This piece was extremely compelling to readers. "When will the COVID-19 pandemic end?" was one of McKinsey’s most-read articles of 2021, with 144x the average traffic of a 2021 McKinsey article.


Entrant Company / Organization Name

McKinsey Global Publishing