Objectives

• Feed the core, legacy fans. 
• Broaden target audience and build awareness among Gen-Z movie goers and social media users. 
• Convert awareness to ticket sales. 
• Provide innovative content across brand socials, maintain a strong digital presence, offer original experiences for the SCREAM fandom. 

Strategy and Execution

Offer legacy fans and potential movie-goers, first-to-market experiences and activations

• MovieMate, second screen experience 
• Among Us Stream, featuring custom Ghostface Skin 
• Predictions tournament on Reddit
• First film studio Discord server 
• Branded like with dark mode reveal 
• Facebook Audio Room experience with filmmakers and The Unraveled podcast hosts 

Strong organic brand presence across all platforms

• Over 9M followers on Facebook 
• ARG experience on TikTok 
• Inovative creative on Instagram
• Consistent community management on Twitter

Play up the Whodunnit aspect, and encourage fan theories 

• BET MGM 
• Reddit Predictions  

Results

#1 movie in America, opening weekend. 

Rotten Tomatoes, Certified Fresh. 

Strong brand presence in the cultural zeitgeist; see community management and celebrity/influencer interactions in the links below. 

Media