- Feed the core, legacy fans.
- Broaden target audience and build awareness among Gen-Z movie goers and social media users.
- Convert awareness to ticket sales.
- Provide innovative content across brand socials, maintain a strong digital presence, offer original experiences for the SCREAM fandom.
Offer legacy fans and potential movie-goers, first-to-market experiences and activations
- MovieMate, second screen experience
- Among Us Stream, featuring custom Ghostface Skin
- Predictions tournament on Reddit
- First film studio Discord server
- Branded like with dark mode reveal
- Facebook Audio Room experience with filmmakers and The Unraveled podcast hosts
Strong organic brand presence across all platforms
- Over 9M followers on Facebook
- ARG experience on TikTok
- Inovative creative on Instagram
- Consistent community management on Twitter
Play up the Whodunnit aspect, and encourage fan theories
- BET MGM
- Reddit Predictions
#1 movie in America, opening weekend.
Rotten Tomatoes, Certified Fresh.
Strong brand presence in the cultural zeitgeist; see community management and celebrity/influencer interactions in the links below.