THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Integrated Campaign

This award honors the campaign that most effectively and creatively unifies messaging across social and traditional media channels. Campaign objectives may include enhancing and modifying content for each platform and creating a unifying message.

For campaigns spanning multiple digital and social platforms, see Multi-Platform Campaign.

See previous winners and honorees here.

Winner

Integrated Campaign
winner
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…

Finalists

Integrated Campaign
finalist
bronze honor
audience honor
"No Family. No Drama"
One-third of wireless customers are on single-line phone plans, which don’t offer the savings of gr…
Integrated Campaign
finalist
BlockFi: The World's First Crypto Rewards Credit Card
On July 6, 2021, BlockFi, a crypto financial services company committed to championing financial in…
Integrated Campaign
finalist
Cheetos Snap to Steal
Our tagline, “It’s a Cheetos Thing,” means we embrace the appetite for Cheetos as a snack while usi…
Integrated Campaign
finalist
Inspiration4
In November of 2020, Shift4 came to us with an important mission.  Their CEO, Jared Isaacman (who’s…
Integrated Campaign
finalist
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
Integrated Campaign
finalist
The Bobby Bonilla Plan
Our challenge was to insert Mint Mobile into the conversation that happens every year on Bobby Boni…
Integrated Campaign
finalist
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…

Nominees

Integrated Campaign
"Earning the Aflacket" (Aflac College Football, 2021)
There’s a gap between healthcare costs and what traditional health insurance covers. It’s Aflac’s m…
Integrated Campaign
#DefinitelyNotWatchingBasketball
Every March, the NCAA’s Basketball Championships dominates our lives – we're watching the games in …
Integrated Campaign
A Tiny Audience S2
Generated newsworthy excitement for Season 2 of HBO Max: A Tiny Audience by empowering and celebrat…
Integrated Campaign
Aida Rodriguez: Fighting Words
Elevate awareness for Latina comedian Aida Rodriquez, and her new HBO Max special and docuseries, A…
Integrated Campaign
Apartments.com Integrated Campaign
Apartments.com had recently found itself on the very cusp of going from challenger brand to industr…
Integrated Campaign
Apple Pie Hot Dog ft. Guy Fieri
Chevrolet has been the official vehicle of Major League Baseball (MLB) since 2005 and its ties to t…
Integrated Campaign
Best Gift Rap Holiday Campaign
We wanted a campaign that delivered major engagement, but for Holiday 2021, our work was cut out fo…
Integrated Campaign
CarMax x House of Highlights Moment Of The Year 2021
In late 2020, CarMax became the Official Auto Retailer of the NBA and Official Sponsor of the NBA o…
Integrated Campaign
Citi Custom Cash Card – It Pays To Be You
Citi needed a breakthrough launch for a new, innovative cash back card that automatically rewards c…
Integrated Campaign
Crank Yankers - Jimmy Kimmel Prank Calls KFC
KFC RFP’d Comedy Central with one main objective: to integrate the KFC brand into the Comedy Centra…
Integrated Campaign
Creating a Healthier Asia
The Asia-Pacific region rallied together with the World Health Organisation (WHO) to eradicate hepa…
Integrated Campaign
Curry Brand - All-time 3-point Record 2974
How do you celebrate the guy who Changed the Game and is about to become the all-time 3-point recor…
Integrated Campaign
Doritos x 2021 Video Music Awards
Doritos has always been known for next-level flavors that take the snacking experience to another l…
Integrated Campaign
Duracell + Discovery, Inc. Here for the Holidays
Duracell was looking for a high-impact, co-branded campaign that integrated its premium Optimum bat…
Integrated Campaign
Facebook Community Awards
Facebook Community Summit (FCS) is Facebook's yearly moment to spotlight groups that build flat-out…
Integrated Campaign
Fiverr's "Something from Nothing" Brand Campaign
2021 was a record year for people leaving their jobs to have more autonomy over their lives and car…
Integrated Campaign
Forward Is
In 2021, PNC Bank acquired BBVA Bank — immediately expanding their branch network across the U.S. t…
Integrated Campaign
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Integrated Campaign
Heinz - Packet Rollers
In early 2020, we had ketchup packets on the brain...and we weren't the only ones. It was clear peo…
Integrated Campaign
Hertz + HGTV Urban Oasis 2021
HGTV Urban Oasis is an annual multi-platform content program that showcases the style and ease of c…
Integrated Campaign
Juan Luis Guerra - Entre Mar y Palmeras
The goal was to develop a program with an audience-first approach that fosters a deeper and more di…
Integrated Campaign
Live! Casino New Year's Eve Integrated Marketing Campaign - This is It
Objective is to drive awareness and ticket sales for the first New Year's Eve event on December 31,…
Integrated Campaign
Logitech International Wellness Week
Logitech has a mission to make workspaces more comfortable and people-friendly. We design, develop …
Integrated Campaign
MEDARVA Imaging Don't Miss Out PSA
This campaign was devised to build brand awareness and draw consumers into MEDARVA Imaging. The cam…
Integrated Campaign
MONOGRAM "Good Life Redefined" Campaign
Launch MONOGRAM’s new line of premium cannabis - and help the plant claim its rightful place in soc…
Integrated Campaign
Manipal Hospitals - Happy Doctor's Day, REALLY?
Research from the Indian Medical Association shows that 75% of Indian doctors have dealt with some …
Integrated Campaign
National Tight Ends Day
There’s a holiday for everything these days. National Pet Day. National Donut Day. National Flag Da…
Integrated Campaign
Only Murders in the Building Campaign
From the minds of Steve Martin, Dan Fogelman & John Hoffman comes a comedic murder-mystery series f…
Integrated Campaign
PepsiCo/Fox Cherries Wild
Our objective was to reignite excitement around Pepsi Wild Cherry, an iconic Pepsi flavor that’s be…
Integrated Campaign
Ram x Yellowstone Franchise Partnership
This branded content series brought to life the cinematography of Yellowstone and 1883 by showcasin…
Integrated Campaign
Scholastic Book Fair Success Stories
The Scholastic Book Fair is one of the most beloved and anticipated events of every school year. It…
Integrated Campaign
Scream | Digital Campaign
Feed the core, legacy fans.  Broaden target audience and build awareness among Gen-Z movie goe…
Integrated Campaign
Space Is Hard
We had to make the United States Space Force real for people. Visceral. We needed them to understan…
Integrated Campaign
Starbucks Made Ready Portfolio Campaign
Starbucks is a leader in the ready-to-drink (RTD) coffee category. Starbucks beverages deliver on g…
Integrated Campaign
T-Mobile’s Win on the Road 5G Road Trip
The World Series™ is by far one of the biggest events of the year for T-Mobile, as they are the off…
Integrated Campaign
The Daily Show w/ Trevor Noah x Google - Year in Search
Every holiday season since 2010, Google turned our questions into a time for reflection, owning the…
Integrated Campaign
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
Integrated Campaign
The world’s first IPL ads made on Google Slides
In India, millennials don’t look at banking as an exciting product. The category, in general, has b…
Integrated Campaign
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…
Integrated Campaign
Time to Have Hulu Campaign
When you realize everything that you love is on Hulu, it can be quite...shattering. In its iconic b…
Integrated Campaign
Timezone Superfun!
Why settle for fun when you can have super fun? That's the spirit from Timezone Brand. Timezone …
Integrated Campaign
Trucker Horn Salute
As the roadside beacon for America’s truckers, we had the opportunity to shine a light on this larg…
Integrated Campaign
Under Armour Flow State Challenge
After a year of unprecedented challenges, solo miles, and cancelled races, runners have had to dig …
Integrated Campaign
Unfluencer Teaser Campaign
In 2021, Samsung launched its third generation of foldable smartphones: Galaxy Z Fold3 and Z Flip3.…
Integrated Campaign
Year in Books 2021: Find Your Light
2021 was the biggest year for books on record. More people were reading than ever before, and Pengu…
Integrated Campaign
Zip 'Can I Zip It?'
Buy-Now-Pay-Later brand Zip is a relatively recent entry into the highly competitive financial paym…