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THE 14TH ANNUAL SHORTY AWARDS

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Time to Have Hulu Campaign

Entered in Brand Identity, Integrated Campaign

Objective

When you realize everything that you love is on Hulu, it can be quite...shattering. In its iconic brand image spot, Hulu explored the moment when you realize that everything you love is on Hulu.  Reaching across all of its genres, the spot featured Kris Jenner (dropping her dinosaur fossil bag), Aaron Donald, and Andra Day.

Strategy

Leveraging footage from our Time to Have Hulu commercials, we created custom creative that used the shatter graphics from the spot to expand messaging across social. Many of units created the illusion of breaking through one’s social feed for a striking visual effect. 

Results

The multi-phase brand rollout expanded the original spot into additional units that reached across all internal platforms including on-air, digital and social.

Media

Video for Time to Have Hulu Campaign

Entrant Company / Organization Name

Hulu

Links