THE 14TH ANNUAL SHORTY AWARDS

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From the 14th Annual Shorty Awards

30 for 30 | The Legend of the Flying V with Cheerios | Disney+

Entered in Branded Content

Objectives

This short-form mockumentary, in the style of ESPN 30 for 30, explores backstory of the famous hockey play “The Flying V” from the original Mighty Ducks film, while incorporating talent from the new Disney+ Original Series, The Mighty Ducks:  Game Changers

Strategy and Execution

Connecting the nostalgia of the original trilogy with the excitement of the new Disney+ series, the “The Flying V” mockumentary incorporates Cheerios naturally through docu-style footage.  In order to give weight to the 30 for 30 video style, we worked across business units and cast real hockey players as well as ESPN personalities.  Lessons of teamwork and working together were integrated into the story, with the result being a fun and forward looking take on an iconic movie moment.

Media

Video for 30 for 30 | The Legend of the Flying V with Cheerios | Disney+

Entrant Company / Organization Name

The Walt Disney Company

Link

Entry Credits