Objectives

The goals were:

1. To create original content presenting MTS as a brand which communicates in a non-standard way.
2. Present the USPs of «Tarifishche» and increase the awareness of MTS as a brand

The idea was to create MTS ECOsystem – cartoon universe, inhabited with animals who use products of MTS ecosystem. 

Strategy and Execution

We decided to create a cartoon with humanized animals using MTS products.

The plot of the cartoon was following: mysterious enemy wants to ruin life of MTS animals, disabling their Internet. But friends do not mind as they have «Tarifishche» which gives them access to Internet, phone calls, etc.

Cartoon was published at MTS’ Vkontakte and Facebook official pages.

Results

We conducted a brandlift survey to measure the effectiveness of our project. The results of survey showed that knowledge about the «Tarifishche» increased by 17%, which indicates that the cartoon worked effectively and the goal was achieved: to increase product awareness of the «Tarifishche» and MTS as the brand.

We achieved our goals: created a unique and original branded content and presented the USPs of «Tarifishche».

So, we can see that our project helped to increase awareness of MTS as a brand and «Tarifishche» as a product by MTS.

Media