THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

Celebrate Disney’s Encanto With These Tasty Colombian Dishes | Whirlpool for Disney Eats

Entered in Branded Content

Objectives

As seen in Encanto, a little bit of magic can play a meaningful role in our lives and how we care for one another. This delightful Disney Eats Cooking Video showcases the power of care using Whirlpool kitchen appliances to bring forward the role of food and cuisine in culture and family traditions, especially across generations of family. 

Strategy and Execution

With the goal of connecting the movie’s themes of multi-generational family and concept of “caring is magic” to Whirlpool, influencer Valentina Mussi and her mom create a traditional Colombian meal while talking about the movie Encanto, family love, food, and Colombian culture. Whirlpool appliances were naturally integrated in the piece, while Valentina makes a Colombian favorite dish – Ajiaco.

Media

Video for Celebrate Disney’s Encanto With These Tasty Colombian Dishes | Whirlpool for Disney Eats

Entrant Company / Organization Name

Walt Disney Company

Link

Entry Credits