Docu-style profile piece that gives Yellowstone fans an exclusive look at the creator of their favorite show. This content illuminates Taylor Sheridan’s “double life” as both a genuine Texas rancher and an acclaimed storyteller, highlighting how his desire for authenticity is reflected in the show.
Our strategy was to create custom content that authentically aligned with Yellowstone and elevated Tractor Supply Co’s brand message of “Life Out Here”, which emphasizes its mission of supplying the lifestyle needs of recreational farmers/ranchers, as well as those who enjoy the rural lifestyle. The strategic approach was to create an out-of-show content piece which felt endemic to Yellowstone, with cinematic landscape visuals, while also weaving in the TSC message in a way that worked for both brands.
Velocity over-delivered for Tractor Supply Co by 19%, generating over 13M impressions on social media. The spots also aired on linear during two episodes of Yellowstone, one of which was a limited commercial interruption episode owned by Tractor Supply. With regards to linear, Yellowstone finished the season as the #1 series on TV with P18-49 and P25-54 and these custom spots aired during the season.
