Wall Street Journal Custom Content and Global X ETFs partnered to create the program Charting Disruption, a multiformat guide to the trends, technologies and bold ideas transforming our world—and what’s next. The program consisted of video with experts, summaries of the tailwinds driving new trends, and visualizations illustrating compelling economic factors that indicate significant social and market movements underway. The goal of the program was to provide insights to an investor audience about what might evolve in the coming years in established and emerging industries and help Global X reimagine, promote and distribute the company’s annual Outlook Report for 2022.
Give investors a roadmap for the year ahead by adapting Global X’s Outlook 2022 Report for WSJ and Barron’s Group readers by pulling key points of the report into a compelling multimedia narrative, comprising engaging text, interview-style video and dynamic data visualizations. Our deep understanding of our readers’ interests and content consumption patterns guided us in developing a breakthrough creative approach to tell Global X’s story.
This compelling multimedia experience is successfully positioning Global X as a thought leader among key investor audiences as readers are actively engaging with all four themes and content elements. The insights, distilled from Global X’s own experts and research, are resonating with this target audience as the content program is seeing an average time spent 7 times higher than The Trust standard benchmarks, video completion rates are almost double the Trust benchmarks, and mobile display placements CTRs are 3 times above benchmark.
