The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

FILA Grant Hill x SPRITE

Entered in Short Form Video, Sports

Objective

Connect two legacy brands with a new footwear and apparel product offering through a fun commercial.

Strategy

By connecting an iconic TV advertisment from the 90's that starred FILA global Ambassador Grant Hill, to a new collab capsule with Sprite and FILA, we can leverage a cultural milestone to expose FILA to a new audience, convey authenticity and legacy with a fresh new product offerring.

Media

Video for FILA Grant Hill x SPRITE

Entrant Company / Organization Name

FILA

Entry Credits