THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Sports

This award honors the most effective and creative use of social media or digital by sports teams, athletes, leagues, networks and services. Objectives may include (but are not limited to) engaging current fans, growing the fanbase, driving traffic and educating viewers.

See previous winners and honorees here.

Nominees

#DefinitelyNotWatchingBasketball
Every March, the NCAA’s Basketball Championships dominates our lives – we're watching the games in …
#TeamStateFarm Takes on Super Bowl LV
Heading into Super Bowl LV, State Farm was poised to enter its largest advertising arena yet with t…
33 for 33: Dalvin Cook Breaks Down His Regular-Season Rushing TDs
When your star running back is entering his fourth NFL season with a career touchdown total that ma…
finalist
@MLBonFOX
@MLBonFOX set the standard for social media creativity and innovation in 2021 with its performance …
Ball Aluminum Super Charger
Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage…
finalist
bronze honor
Bleacher Report x Microsoft CourtOptix: The Breakdown
As part of Microsoft’s official media partner relationship with the NBA, they created a new product…
Béisbol Beats
Develop a distinctive and youth-focused celebration during Hispanic Heritage Month to engage and re…
winner
Curry Brand - All-time 3-point Record 2974
How do you celebrate the guy who Changed the Game and is about to become the all-time 3-point recor…
EA Sports FIFA 22 MLS Player Ratings Reveal: Powered by the Community
The Ratings Reveal is when EA Sports FIFA stamps its authority on world football, revealing the mos…
FILA Grant Hill x SPRITE
Connect two legacy brands with a new footwear and apparel product offering through a fun commercial.
House of Highlights
Instagram is where it all began for House of Highlights (HoH).  Since its inception, HoH has h…
House of Highlights x Powerade: Power in Numbers
Powerade released a new line of bottles featuring jersey numbers, and tapped Playmaker to extend th…
Kevin Garnett's beef with the "snake-like" Wolves owner got even worse without Flip Saunders around
The video series "Beef History" aims to detail and highlight the comprehensive chronology of feuds …
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
LA84 Black Excellence At Work
In light of the Black Lives Matter social justice protests in 2020, The Alliance: Los Angeles was f…
Overtime Elite: A Transformative New Sports League
Five years ago, Overtime set out to build a different kind of sports community and brand to serve t…
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Scandal On The Court
Brooks Brothers x FILA was a special-edition collaboration that fused Brooks Brothers' authentic Am…
UA Campus Blitz - Jackson State Edition: "We Believe"
When Under Armour partners with collegiate programs, its more than a logo on a jersey. We are about…
UA Next All-America Game
very year Under Armour celebrates the best 100 high school football seniors with the UA Next All-Am…
finalist
Verizon AR Pro Interactive App
Showcase the power of Verizon’s 5G using next-gen XR tech. Create an instructional tool that users …
finalist
audience honor
WWE Social Media
The goal of WWE’s flagship social media platforms is to offer multiple locations for the WWE Univer…
Whistleblower Campaign
The mission of the U.S. Anti-Doping Agency (USADA) is to stand with athletes to champion their righ…
finalist
Zelle x HighlightHer Her Homecourt
Zelle came to us wanting to support and shine a light on women’s sports, uplifting female voices th…