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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

O HOSPITAL em 60 segundos

Entered in Short Form Video

Objective

Documentary series in 12 chapters of 60 seconds to describe in a simple and objective way the functions and departments that make up a hospital.

Strategy

one chapter per week made available on social networks right after the episode aired on TV. 

 

a strategy based on generating engagement on the television series' social networks.

Results

Increased engagement, number of views and followers of the documentary series' social networks O Hospital

Media

Video for O HOSPITAL em 60 segundos

Entrant Company / Organization Name

RECORD TV, RECORD TV

Links

Entry Credits