Objectives

The love between this couple is magnificent and inspiring. The orphan woman with the man who was born with Down's Syndrome, each one means the world to the other.

We wanted to empower people who are different and to show how successful they can be, in life and in love.

Strategy and Execution

We did pre-interviews with both characters to fully understand their story. Then we picked up the “Love” angle.. we created the visual treatment based on that angle. We discussed the required shotlist with the cameraman and then he shot the story.

There were two challenges:

1. We produced the story remotely, only the cameraman was on the ground. We overcame this challenge through intensive communication and coordination.
2. The story lacks visuals so we came up with creative ideas to make it visually appealing and attractive.

Results

The story performed exceptionally well on YouTube and was one of our top performers in 2022. The engagement was positive and we received thousands of comments complimenting us:

• 1.2M views on YouTube
• 12k reactions
• 2500 comments on YouTube

Media