To maximize awareness of the season 5 premiere of Yellowstone on Paramount Network, we wanted to leverage all of our sister brands to extend our reach. We created a teaser which was posted across social platforms (Facebook, Twitter and Instagram) from various accounts all at the same time to create “a roadblock” and activate our fans to watch the premiere.
We used the iconic imagery of the Yellowstone brand to catch fans attention in a video graphic with tune in info. Our fans know the brand, were impatiently waiting for the premiere and we were able to send them a bold reminder of what was to come.
Releasing this graphic on premiere day lent a hand in making Yellowstone the #1 most social and most viewed program of that day with 1.1m total interactions and 1.9m total views (Source: SCR, 11/13/22 same day ranker). We were the #1 most social episode in Yellowstone history with 1.1m total interactions (Sourde SCR, 11/13/22 same day ranker).
