THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

The Daily Show - Fox News on Hillary But Make the Footage Trump

Entered in Short Form Video

Objectives

In an age of misinformation, there is no greater player than Fox News, and The Daily Show has spared no effort to illuminate their hypocrisy with this video created exclusively for social media. In “Fox News on Hillary But Make The Footage Trump” viewers hear soundbites of conservatives criticizing Hillary Clinton for her handling of classified information, but we've replaced the footage with shots of the FBI raiding Mar-a-Lago.

Strategy and Execution

Through sharp and careful editing, The Daily Show’s digital team shows Fox News’ double standard, underscoring their condemnation of Hillary Clinton and downplaying of Trump's mishandling of classified material. Even to people unfamiliar with Fox News, the series makes it clear just how much the network and their political pundits knowingly contradict themselves.

At a time when it seems impossible to rebut even the most bad-faith actors spreading misinformation, The Daily Show has done what no one else can do—unequivocally knock down these reckless pundits’ deceptive talking points with painstaking research and use their own words against them. Fox News decisively wields a great amount of influence in American discourse, and this Daily Show series is a way to break through Fox’s calculated lies in a visual way that no other media outlet has even attempted through research or production.

Results

The video earned 9.8M views, 371k engagements, and drove more than 20M impressions across Facebook, Twitter, Instagram, TikTok, and YouTube. Multiple press outlets also picked up the video, including The Independent, The Wrap, Uproxx, and more.

Media

Video for The Daily Show - Fox News on Hillary But Make the Footage Trump

Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks

Link

Entry Credits